Alumnus Jonathan Snowling, MBA ’11, Steers Upset Victory in Panama Presidential Election

May 12, 2014


Panama City — George Mason University MBA alumni Jonathan Snowling celebrated an upset victory for his client Juan Carlos Varela in the race for the Presidency of the Republic of Panama Sunday night.

In a race marked by extensive media coverage over the involvement of famous Latin political consultants J.J. Rendon of Venezuela (Navarro) and Joao Santana of Brazil (Arias) it was two Americans that walked away with a win on Election Day.

American political consultants Jonathan R. Snowling of SR Strategic Communications and Christian Ferry of the Trail Blazer Group helped guide an upset victory in the face of being out spent, out of government, and underrepresented in questionable media sponsored polls.

Varela’s consulting team was assembled with Christian Ferry serving as Senior General Consultant and Jonathan Snowling as the on ground General Consultant and Campaign Director.

Snowling spent two years on the ground in Panama helping guide Varela’s campaign to impressive victories in the Panamesnista Primary in March of 2013 and Sunday’s upset opposition victory over the government backed candidate Jose Domingo Arias.

Snowling Graduated from George Mason University’s School of Management in 2011.

“Skills learned in GMU’s MBA program proved invaluable to managing an opposition Presidential campaign in Central America and having the confidence to stick to a research based strategy through the turbulence,” said Snowling.


Jonathan R. Snowling has over a decade of experience in corporate public relations and political campaign management. He has served as a Campaign Manager for state and federal races in Texas, Virginia, Maryland, Louisiana, South Dakota and Washington State.

In 2005, Snowling was selected by campaign industry peers to serve a term as the Executive Director of the National Association of Republican Campaign Professionals. Snowling helped to double the organization’s membership and revenue in less than six months.

Snowling also gained years of specialized experience in the financial services industry as a Public Relations Manager for the American Bankers Association (ABA) and the Public Accounting Oversight Board (PCAOB).

Snowling was one of three PR Managers working with the ABA during the historic credit crisis of 2008-2009. In this role he developed and implemented a successful public relations effort to help bolster public confidence in the American banking system and avoid a run on banks.

Born and raised in Maryland, he received a Bachelor’s degree in Political Science from The University of Maryland, College Park. Snowling later earned an MBA from George Mason University’s School of Management in 2011.


SRSC works with both corporate and political clients to craft and deliver research-based messages that are tailored to meet our client’s specific goals and objectives. We specialize in message development, paid advertising, public relations, investor relations, market research, and digital media. Our clients receive the best combination of resources and marketing communications mix for success along with personalized attention from one of our principals at every step on the road to victory.

We develop winning strategies for political and public affairs campaigns through a combination of comprehensive research, strategic planning and precision execution. We help our clients identify the right market segments, strategically select the best target markets and enhance their brand positioning with the most effective selling proposition to achieve their goals.

We maintain an extensive network of resources nationwide.  This allows for the effective management of campaign efforts through strategic partners and outside venders as well as products and services provided directly by SRSC.


About Whitney Hanlin

I serve as the Assistant Director of Advancement and Alumni Relations for George Mason University’s School of Business. In my role, I seek to connect alumni and friends of the School of Business with a variety of projects and initiatives in an effort to support the mission of George Mason University.

View all posts by Whitney Hanlin

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