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MKTG 307: Federal Government Marketing Elective Course for Fall 2019

MKTG 307 001: Federal Government Marketing
Fall 2019
Monday 10:30am -1:10 p.m.
CRN: 81699

Required course for Minor in Government Contracting; elective course for Marketing Major and Marketing Minor

There are more than 780,000 companies – large and medium; small and set-aside; public and private; for-profit and not-for-profit – registered, via the System for Award Management (SAM.gov), to do business with the U.S. Federal Government. That is because the Federal Government is the largest market in the world in terms of annual spending power – more than $3.5 trillion per year on people, programs, projects, solutions, products and services. In addition, more than four million personnel currently work for the Federal Government in Defense, Civilian Agency and Intelligence Community positions around the globe.

If Hollywood is the “Entertainment Town” and Houston is the “Energy Town,” then Washington, DC is THE “Government Town” – and the Marketing faculty’s newest course – “Federal Government Marketing” (MKTG 307) – is the right course, at the right time, in the right location for students to gain an objective and practical understanding for a potential career supporting the Federal Government.

This course explores the government procurement process and contracting from the perspective of marketers and contractors engaged in the federal community. Students will review and analyze the procurement practices of major government contractors and seek to understand the challenges associated with conducting business with the United States government.

The course will be taught by long-time GMU Adjunct Professor Kevin P. Young, a DC expert as a professional (IBM Federal, Unisys, SAIC); management consultant (Capgemini, CSC, Deloitte, Deltek, ITT, Leidos); and thought leader (Government Market Master™ Executive Education Program, Virginia Procurement Technical Assistance Center). He will cover everything from General George Washington’s largest contractor during the American Revolutionary War (hint: they spoke French) to today’s latest print, broadcast and social media headlines.

Questions on the course? Contact Kevin Young at kyoung6@gmu.edu.
Questions on enrollment in the course? Contact the advisors in the Office of Success and Academic Services in the School of Business, 703-993-1880, businfo@gmu.edu.

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Mary Byerley

Mary Byerley serves in the Office of Student Success and Academic Services for the School of Business at George Mason University.
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