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Real Estate Program Creates Scholarship Legacy for Industry Expert and CREE Director

Bob Wulff“The great thing about real estate is that you can leave a mark. You change the built environment and that lasts forever. It’s visible and you see it everyday,” says Bob Wulff, director of the Center for Real Estate Entrepreneurship (CREE) and former director of the Master’s in Real Estate Development program.

Although Wulff is soon retiring, he too has left his legacy.

In honor of Wulff’s service, dedicated colleagues and real estate students and alumni created the Robert Wulff Scholarship Endowment for deserving MS in Real Estate Development students.

Wulff has more than 35 years of experience in the real estate industry and is praised by colleagues and former students for helping build Mason’s real estate program to what it is today.

Roger Lin, a 2016 graduate, interned for Wulff and now serves on the CREE advisory board.

“When he took over, our program was in its infancy. Bob was able to bring the people together to take us to where we are, and because of his depth of knowledge in the subject matter, he was able to bring the right courses and workshops to the program, and also recognition in the D.C. real estate industry,” Lin said, adding that Wulff will always be his mentor.

Karen Cohen, a 2012 graduate, School of Business Alumni Chapter Board member, and the director of the Real Estate Development Industry Group, noted Wulff’s accomplishments that took the program to “new heights,” including three first place finishes at the NAIOP Capital Challenge, case study tours and role model happy hours that built comradery.

“Not only did he do so much to make the program the top-notch real estate development program in the region, he genuinely cared about the students, which is why the scholarship is such a fitting way to recognize both his contributions to the program and his kindness,” she said.

Brian Benninghoff, CREE advisory board chair, described Wulff as someone with a strong commitment to the field and personable and knowledgeable.

“It’s a good legacy for Bob because of his commitment to the program and to the students,” Benninghoff said of the scholarship.

Scott Plein, vice chairman of the Executive Committee of the CREE Advisory Board, has been involved in the program since its inception and said Wulff’s industry and hands-on experience shaped the program into what it should be.

“Bob cares about the bigger picture. He cares about being part of creating legacies in the real estate community,” Plein said. “There’s a tremendous amount of respect throughout the industry for Bob and what he’s done for the program.”

Wulff said the scholarship in his name was an “unexpected honor,” but was touched by it. Although he’s retiring, he will still stay involved with the program.

“I’m not going to walk away. Three and a half years as director of the center and director of the academic program, that leaves a mark on you and a very positive mark,” Wulff said.

He described the work as exciting, but hard, and will miss watching students enter the “program raw with questions and walking out confident real estate professionals.”

The scholarship is just one more way for Wulff to leave his mark on the program and CREE. To date, more than $30,000 has been raised for the scholarship, greatly surpassing the original $2,000 goal.

Wulff enthused,“I’m big on immortality and this is one avenue.”

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