From 2005 –
“B2B Marketing Needs Better Skills, Not Bigger Theories
• Marketing training today  plagued by abstract theories and generalities (“branding”) leaving marketing managers poorly equipped for the harsh daily realities of managing and executing B2B marketing programs
• Focus of Real Marketing is to show marketing managers the essential skills required to execute the major types of B2B marketing projects that generate sales
• Essential, proven tradecraft that shows you how to plan, develop, and execute print advertising campaigns, direct mailings, sales support, trade shows, and PR programs”
……………………….. do we think differently about marketing today?