Has Technology Changed How We Market?

From 2005 –

“B2B Marketing Needs Better Skills, Not Bigger Theories

• Marketing training today [2005] plagued by abstract theories and generalities (“branding”) leaving marketing managers poorly equipped for the harsh daily realities of managing and executing B2B marketing programs

• Focus of Real Marketing is to show marketing managers the essential skills required to execute the major types of B2B marketing projects that generate sales

• Essential, proven tradecraft that shows you how to plan, develop, and execute print advertising campaigns, direct mailings, sales support, trade shows, and PR programs”

……………………….. do we think differently about marketing today?

About Clodagh Bassett

I am the assistant program director of the Master of Science in Technology Management program. In my more than 13 years working with this program, I have seen students grow and mature within the program to achieve their career goals. My goal is to always have a satisfied customer/student.

View all posts by Clodagh Bassett

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