George Mason UniversitySchool of Business

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Competing in China: Local Firms, Multinationals, and Alliances

Over the past decade, interest in business practices in China has been gaining momentum. China’s fast growing economy presents numerous opportunities to businesses in China as well as to Western businesses desiring to enter China. However, with its rich and influential culture, many business practice phenomena in China are unique and potentially indigenous to China’s dynamic market.

Among others, guanxi, informal norms, state-owned enterprises, and government regulations all present opportunities as well as challenges when China pursues a capitalistic market economy within a socialistic political regime. Understanding these phenomena and their impact on the behavior of the firm, the manager, and the employee is crucial to help businesses successfully compete in China and successfully collaborate with partners in China.

Selected papers presented at this conference will be published in a special issue of the Journal of Business Research subject to the regular review process.

Venue:Mason Inn
Starting:April 5th 2013 at 9:00 am
Ending:April 5th 2013 at 5:00 pm
Contact Person:Center for Global Business
Contact Email:rgrosse@gmu.edu