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George Mason UniversitySchool of Business

The Mason Collective Impact

The Power and Direction of Social Media

Presented by The Stevie Awards, this Mason Collective Impact summer speaker series aims to provide a forum to explore diverse areas of public interest, discuss current trends, and introduce students, alumni, and community members to those Mason alumni and faculty behind the ideas. On Friday, July 26, we'll explore The Power and Direction of Social Media as co-hosted by the School of Business and the College of Science.

Speakers and topics include:

From #ClimateGrief to to #ClimateHope (16:20)
Shaun Dakin, MBA,
Adjunct Professor of Marketing, George Mason University, and
Social Media Director, Moms Clean Air Force

Social Media and Sustainable Resilience (25:50)
Dr. Linton Wells II,
President and CEO, Global Resilience Strategies

Is Technology Really Driving Our Society to be Anti-Social? (35:32)
Scott Cullather,
Co-Founder and CEO, INVNT

Public Engagement in Social Media Following Mass Violence (45:14)
Dr. Arie Croitoru,
Associate Professor for Geography and Geoinformation Sciences, George Mason University
Director of the Center for Geospatial and Open-Source Intelligence

Social Media Marketing and Product Sales (56:12)
Dr. Gautham Vadakkepatt,
Assistant Professor of Marketing, George Mason University

Publishers, Ad Fraud, and the Unplanned Internet (1:06:50)
Aram Zucker-Scharff, BA English '11, BS Information Technology '11
Director for Ad Engineering, Research, Experimentation, and Design Group,
The Washington Post

Attention as a Currency: Not All Attention is Equal (1:19:29)
Amir Zonozi, BS Psychology '07
Chief Strategy Officer and Co-Founder, Zoomph