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Druehl, Cheryl

Academic Unit:Information Systems and Operations Management
Position:Associate Professor, Operations Management
Phone:703-993-9760
Office Location:Enterprise Hall 152
Office Hours:Tuesday 1:10 - 1:45 PM, Monday 11:00 - 12:00 PM & By Appointment
Research Interests:
  • Innovation Contests
  • Management of Technology and Innovation
  • New Product Development
  • Supply Chain Coordination, Contracts and Competition
  • Sustainability
Education:
  • PhD - Business Administration, Stanford University
  • MBA, University of Pittsburgh
  • B.S. - Electrical Engineering, UCLA
Profile:

Cheryl Druehl is an Associate Professor of Operations Management in George Mason’s School of Business. Druehl’s previous appointments include the R.H. Smith School of Business, University of Maryland, College Park and Stonehill College. She has a PhD in Business Administration from the Stanford Graduate School of Business.

Druehl’s research interests are in the areas of product development, supply chain management and sustainable operations. Her recent work studies innovation contests and environmentally-focused product and process development efforts. Other work models the encroachment of a disruptive innovation on an existing product, diffusion of technology from an operations perspective, and outsourcing process and product innovation in the supply chain. She has published research in Productions and Operations Management JournalJournal of Operations Management, Journal of Product Innovation ManagementDecision Sciences, and European Journal of Operational Research.

Druehl serves on the editorial review board of Productions and Operations Management Journal and Journal of Operations Management. She co-edited the special issue of Decision Sciences on Innovation Within and Across Borders. She is a member of the INFORMS and the Production and Operations Management Society (POMS). She previously served on the board of the POMS College of Product Innovation and Technology Management as the Treasurer and the Vice President - Honors and Awards  and served for five years on the board of INFORMS Technology, Innovation Management and Entrepreneurship Section (TIMES).

Druehl worked extensively before obtaining her doctorate. As a management consultant at Price Waterhouse LLP, she focused on the design and implementation of warehouse management systems. Prior to that, she worked at MediaServ, a startup computer consulting firm. There, she programmed end-user applications and implemented computer networks and technologies. Druehl began her career as a manufacturing engineer at the Watkins Johnson Company.

Druehl teaches operations management, supply chain management, and management of technology and innovation processes at the MBA, EMBA, and undergraduate levels. She has also taught Executive Education classes on supply chain, operations and management of technology both in the U.S. and internationally.

Research and Awards:

Presented the paper titled, “Incentives and Competition in Unblind Innovation Contests” (with colleague Anant Mishra) at the Mason Entrepreneurship Research Conference in Fairfax, Virginia in 2016. 

Nominated for a Teaching Award which is awarded to faculty who have made significant contributions to teaching, pedagogical development, and assurance of learning for the 2014-2015 Academic Year from George Mason School of Business in 2016.

Received a Research Award for Summer Funding from George Mason’s School of Business for "Optimal Price and Customization of a Conspicuous Product" in 2016.

Presented the paper titled, “The Effect of Environmental Regulation on DFE Innovation: Social Cost in Primary/Secondary Markets” at the INFORMS Annual Meeting in Philadelphia, Pennsylvania in 2015 (with coauthors Gal Raz and Vered Blass).

Published an article titled, “Heterogeneous Submission Behavior and its Implications for Success in Innovation Contests with Public Submissions” (coauthored with Anant Mishra and Jesse Bockstedt) in Production & Operations Management in 2015.

Received a University Service Award from George Mason School of Business in 2016.

Published an article titled, “The Influence of National Wealth and Culture on Effort and Success in Online Crowdsourcing Contests” (coauthored with Anant Mishra and Jesse Bockstedt) in the Journal of Operations Management in 2015.

Nominated for a University Service Award from George Mason University in 2015.

Presented the paper titled, “Innovation in Supply Chains” at the POMS Annual Conference in Washington, DC in 2015. 

Published an article titled, “Introduction to Innovation within and Across Borders: A Review and Future Directions” (coauthored with Janice Carrillo, and Juliana Hsuan) in Decision Sciences in 2015.

Received a Summer Research Award from George Mason School of Business for the paper titled "Investigating Problem-Solving Approaches in Unblind Innovation Contests” and a University Service Award from George Mason School of Business in 2015.

Presented the paper titled, “Innovation Across the Supply Chain” (with coauthors Janice Carrillo and Juliana Hsuan) and the paper titled, “The Environmental Impact of Product Design Choices in Primary and Secondary Markets under Regulation” (with coauthors Gal Raz and Vered Blass) at the INFORMS Annual Meeting in San Francisco, California.

Presented the paper titled, “Summary of Management of Innovation within and across Borders” at the Decision Sciences Institute Annual Meeting in Tampa, Florida (with coauthors Janice Carrillo, and Juliana Hsuan).

Presented the paper titled, “Problem-Solving Effort and Success in Innovation Contests: The Role of National Wealth and Culture” at the INFORMS Annual Meeting in San Francisco, California in 2014 (with coauthors Anant Mishra and Jesse Bockstedt).

Published an article titled, “Global Supply Chain Management” (coauthored with Goker Aydin and Kyle Cattani) in Business Horizons in 2014.

Published an article titled, “Overcoming Barriers to Adoption of Environmentally-Friendly Innovations through Design and Strategy: Learning from the Failure of an Electric Vehicle Infrastructure Firm” (coauthored with Michael Naor, Ednilson Bernardes, Yoram Shiftan) in the International Journal of Operations and Production Management in 2015.

Published an article titled, “Problem-Solving Effort and Success in Innovation Contests: The Role of National Wealth and Culture” (coauthored with Anant Mishra and Jesse Bockstedt) in the Journal of Operations Management in 2015.

Presented the paper titled, “Teaching in Circles: Making the Most of the Active Learning Classroom” at the Center for Teaching Excellence Faculty Showcase in Fairfax, Virginia in 2014 with fellow colleagues Paige Wolf, Management, and Anne Magro, Accounting.

Received the University Service Award from George Mason’s School of Business MBA Program in 2014.

Presented the paper titled, “Incentives and Competition in Unblind Innovation Contests” (with coauthor) at the POMS Annual Conference in Denver, Colorado in 2013 (with Anant Mishra).

Presented the paper titled, “Implications of Heterogeneous Submission Behavior in Unblind Online Crowdsourcing Contests” at the Darden & Cambridge Judge Entrepreneurship and Innovation Research Conference in Charlottesville, Virginia in 2013 (with coauthors Anant Mishra and Jesse Bockstedt).

Presented the paper titled “Does Pre-market Approval of Medical Devices Benefit Patients?” at the INFORMS Annual Meeting in Phoenix, Arizona in 2012 (with coauthors Zhili Tian).

Published an article titled “Design for the Environment: Life Cycle Approach Using a Newsvendor Model” in Production & Operations Management.

Presented the paper titled “Prize Amount and Entry Behavior in Innovation Contests” (with coauthors Anant Mishra and Jesse Bockstedt) at the INFORMS Annual Meeting in Phoenix, Arizona in 2012.

Presented the paper titled “Do Participation Strategy and Experience Impact the Likelihood of Winning in Unblind Innovation Contests” (with coauthor Jesse Bockstedt and Anant Mishra) at the University of Utah Product-Service Innovation Conference in Snowbird, Utah in 2012 and at the INFORMS Annual Meeting in Charlotte, North Carolina in 2011.

Awarded a summer research grant from the School of Business for the article "Tax Implications on Design for the Environment using a Life Cycle Approach" (with coauthors Gal Raz and Vered Blass) in 2012.

Had the paper titled "Strategic Product/Service Innovations of an Online Firm" (with coauthors) awarded as “One of the Top Ten Most Downloaded Papers” in 2011 for the Decision Sciences Journal.

Presented the paper titled “Heterogenous Entry Behavior and its Implications for Winning in Unblind Innovation Contests” at the POMS Annual Conference in Chicago, Illinois in 2012 (with Anant Mishra, Jesse Bockstedt). 

Presented the paper titled “Design for the Environment - Life Cycle Approach Using a Newsvendor Model” (with coauthors) at the Decision Sciences Institute Annual Meeting in Boston, Massachusetts in 2011.

Presented the paper (with Michael Naor) titled “Designing and Diffusing Environmentally-Friendly Innovations: An Exploratory Case Study” at the INFORMS Annual Meeting in Charlotte, North Carolina.

Presented the paper titled “Innovation in the Medical Device Industry: The Case of Spinal Implant Firms” at the Mason Entrepreneurship Research Conference in Fairfax, Virginia in 2012.

Presented the papers titled “Design for the Environment - Life Cycle Approach Using a Newsvendor Model” (with coauthors) and “The 3C's of Outsourcing Innovation: Cost, Capability, and Control” (with coauthors) at the INFORMS Annual Meeting in Charlotte, North Carolina.

Published an article titled, “Pay Per Mile: Can Companies Make Electric Cars More Affordable?” (with Michael Naor) in the George Mason University School of Business Annual Report in 2011.

Presented the paper titled “Participation Strategy & Likelihood of Winning in Unblinded Innovation Contests: An Empirical Study” (with Jesse Bockstedt and Anant Mishra) at the INFORMS Annual Meeting in Charlotte, North Carolina in October 2011.

Presented the paper titled “New Product and Service Development for Sustainable Transportation: A Case Study of an Innovative Infrastructure and Business Model Designed to Cut the World's Dependency on Oil Using Electric Vehicles” (with Michael Naor) at the Workshop on New Product Development, Innovation, and Sustainability, Kelley School of Business, Indiana University in Bloomington, Indiana.

Presented the paper titled “Reviving the Electric Car Movement: Developing Green Infrastructure for Sustainable Transportation” at the INFORMS Annual Meeting in Austin, Texas.

Presented the paper titled “Formation of a New Venture in the Automotive Industry” at the Production and Operations Management Annual Conference in Reno, Nevada.

Published an article titled, “Strategic Product/Service Innovations of an Online Firm” (with coauthors) in Decision Sciences.

Presented the paper titled “Design for the Environment - Lifecycle Approach Using the Newsvendor Model” at the New Product Development, Innovation and Sustainability Workshop at Indiana University in Bloomington, Indiana. 

Presented the papers titled “Reviving the Electric Car Movement: Developing Green Infrastructure for Sustainable Transportation” and “Games and Exercises in Teaching MOT and NPD” at the INFORMS Annual Meeting in Austin, Texas.

Was awarded the George Mason University School of Business summer research grant (with coauthor Michael Naor) for research on “An Israeli Sustainability Innovation Designed for the Electric Car Industry.”

Presented the papers titled “The 3 C's of Outsourcing Innovation: Cost, Capability and Control” and “The COO's Role in Financial Performance” at the POMS Annual Conference in Vancouver, Canada.

Published an article titled, “Managing Product Rollovers” (with coauthors) in Decision Sciences in May 2010.

Was awarded the Summer Research Award from the Provost's Office at George Mason University.

Presented the paper titled “The Role of the Internet in Customized Products Supply Chains” (with Jesse Bockstedt) at the INFORMS Annual Meeting in San Diego, California.