Gautham Vadakkepatt is an assistant professor of marketing in the School of Business. He joined George Mason University in 2014 from the University of Central Florida.
Broadly focusing on marketing strategy, Vadakkepatt’s research specifically focuses on innovation, corporate governance mechanisms that facilitate innovation, understanding how financial decisions impact a firm’s marketing actions, and measuring the effectiveness of a firm’s social media strategy. His research has been published in the Journal of Marketing, Journal of Interactive Marketing, and Marketing Science Institute Reports: Working Paper Series.
He has taught undergraduate and PhD level courses in marketing strategy along with courses in marketing research and marketing management.