Gautham Vadakkepatt is an assistant professor of marketing in the School of Business. He joined George Mason University in 2014 from the University of Central Florida.
Broadly focusing on innovation, Gautham Vadakkepatt’s research focuses on the effect of a firm’s social media strategy on product adoption, corporate governance mechanisms that facilitate innovation and understanding how financial decisions impact a firm’s marketing and innovation outcomes.
His research has been published in the Journal of Marketing, Journal of Interactive Marketing, and Marketing Science Institute Reports: Working Paper Series. He is the recipient the discipline-wide 2015 MSI/H. Paul Root Award from the Journal of Marketing. He serves on the editorial review board for the Journal of Business Research and as an ad hoc reviewer for other premiere marketing journals.
Gautham Vadakkepatt has taught undergraduate and Ph.D. level courses in marketing strategy along with courses in marketing research, marketing management, and marketing analytics at the undergraduate level.
Prior to beginning his academic career, Gautham worked for General Electric. He has also consulted with several start-ups and public corporations on various elements of marketing strategy.
Published an article titled, “A Meta-Analysis of Electronic Word-of-Mouth Elasticity” (coauthored with Ya You and Amit Joshi) in the Journal of Marketing in 2015.