Tretola, Betsy M.

Academic Unit:Marketing
Position:Assistant Professor
Office Location:Enterprise Hall 149A
Office Hours:Wednesday 3:00-4:00pm & By appoinment
Research Interests:
  • Consumer Behavior
  • Marketing Management
  • Social Marketing and Cross-Discipline Research
  • Technology in Teaching, Learning, and Social Media
  • Post-Doctoral Bridge to Business Program in Marketing, Pamplin College of Business, Virginia Tech
  • PhD - Education Research Methodology & NSF Fellow-Science Education, University of Virginia
  • MS - Business, Columbia University
  • MEd - Science Education - C & I, Science Education, University of Virginia
  • BS - Biology, University of Tennessee & Agnes Scott College

Tretola previously taught at James Madison University, Concord University, Virginia Tech, and the University of Maryland University College. She spend fifteen years with AT&T in a variety of roles including offer development manager, project manager in business markets, business process planning and reengineering manager, and education technologist.

Tretola is well published in a range of academic journals and is a member of the American Marketing Association. Her teaching interests includ advertising and sales promotion, brankd and marketing management, consumer behavior, international marketing, sales, and market research and methods.


B. Tretola Social Marketing to Change Math and Science Attitudes. Peer reviewed journal article. Related research was presented in a poster session at the AMA Public Policy Conference, Denver, CO. Submission Summer 2014.

Rainey, D., Tretola, B., A Project-Centric Course on Cyberinfrastructure to Support High School STEM Education. Journal Bio- and Medical Informatics and Cybernetics. Volume 11 Number 3 2013. Peer reviewed journal publication.

Tretola, B., Changes in Children and Guardians’ Attitudes and Behaviors toward Science, Technology, Engineering, and Math (STEM) Disciplines after Participation in Kids Tech University. Poster Presentation December 2012 Concord University Board of Governors.

Edwards, S. Snyder, J., Perez-Quinones, M., Allevato, A.,. Dongkwan, K. and Tretola, B. Comparing effective and ineffective behaviors of student programmers. Proceedings of the fifth International workshop on Computing Education Research. ICER. 2009: pages 3-14. Peer reviewed paper in proceedings.

Rainey, D., Coyne, L., Gibson, J., Cammer, S., Schulman,J., Tretola, B., and Crasta, O. A projectcentric course on cyberinfrastructure to support high school STEM Education. 2008. Peer reviewed paper conference presentations.

Rainey, D., Faulkner, S., Craddock, L., Cammer, S., Tretola, B., Sobral, B.W., and O., Crasta. A project-centric approach to cyberinfrastructure education. TeraGrid. 2007. Peer reviewed paper.

Rainey, D., Mutter, B., Craddock, L., Faulkner, S., Hart, F., Eborall, M., Foster, L., Cammer, S., Tretola., Sobral, B., Crasta., A Project-centric approach for cyberinfrastructure in bioinformatics. 114th Annual ASEE (American Society Engineering Education) Conference: Honolulu, HI. 2007. Peer reviewed paper proceedings.

Craddock, L., Rainey, D., Faulkner, S., Hart, F., Eborall, M., Foster, L., Cammer, S., Tretola, B., Sobral, B., Crasta, O. and Mutter, B. Developing a multi-disciplinary online cyberinfrastructure course through project-centric bioinformatics. 114th Annual ASEE (American Society Engineering Education) Conference: Honolulu, HI. 2007.

McCue, l., Brown, A., Hughes, A., Neu, O., and Tretola, B. Distance learning in the graduate level ocean engineering curriculum. 114th Annual ASEE (American Society Engineering Education) Conference: Honolulu, HI 2007.

R. Agarwal and B. Tretola. Student perception of eLearning: a new approach using mobile devices. Presented at International Council for Open and Distance Education. New Delhi, India and published in book: Open and Distance Education in Global Environment Opportunities for Collaboration. Viva Books. New Delhi. 2006. Peer reviewed paper presentation and selected as one of the best conference papers; therefore, printed in the above book.

Edwards, S., Kim, D. and Tretola, B. (2009, February-August) Using Web-CAT for learner-centered software programs and testing. Virginia Tech Pedagogy Conference: February 2009 and paper in progress for submission to peer reviewed journal Funded by National Science Foundation Grant No. DUE-0618663. Faculty research seminar presentation.

Tretola, B. and Ahmed, H. (2009, February) Implementing effective strategies for assessing student learning using mobile technology. Virginia Tech Pedagogy Conference, Blacksburg, VA. Faculty research seminar presentation.

Tretola, B., Beex, L. and de la Reelope, J. (2009, February). Program assessment using online student surveys and other measures for continuous improvement: a longitudinal case study in Virginia Tech’s Electrical and Computer Engineering Department. The Virginia Tech Pedagogy Conference, Blacksburg, VA. . Faculty research seminar presentation.

Tretola, B. and Ahmed, H. (2008, November) Use of handheld devices by students for online and distance learning surveys including wireless phones, smart phones and iPOD touch mobile devices. Presentation presented at the WCET Conference Phoenix, AZ.

Tretola, B. Soundarajan, S. and Singh, G. (2007, December) The impact of adding online modules to face-to-face VT Agriculture Technology communication and math courses on student’s performance and self-assessment of learning and satisfaction. Assessment Report on a Virginia Tech Research Grant in spring, summer and fall 2007.

Wildman, T. ed. Tretola, B. et. al. University Committee Members (2007-2009). Virginia Tech’s University Report on Evaluation of Teaching. Report by the Virginia Tech Committee retrieved March 20, 2009. ttp://