Tretola, Betsy M.

Academic Unit:Marketing
Position:Assistant Professor of Marketing
Phone:703-993-1769
Office Location:Enterprise Hall, First Floor, Room 139
Office Hours:Wednesday, Thursday 3:00 - 4:00pm & By Appointment
Research Interests:
  • Advertising and Sales Promotion (Integrated Marketing Communications including Social Media)
  • Brand and Marketing Management
  • Consumer Behavior
  • International Marketing
  • Marketing Research & Methods
  • Principles of Marketing
  • Sales
  • Project Management
Education:
  • Post-Doctoral Bridge to Business Program in Marketing, Pamplin College of Business, Virginia Tech
  • PhD - Education Research Methodology & NSF Fellow-Science Education, University of Virginia
  • MS - Business, Columbia University
  • MEd - Science Education - C & I, Science Education, University of Virginia
  • BS - Biology, University of Tennessee & Agnes Scott College
Profile:

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