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Harvey, James W.

Academic Unit:Marketing
Position:Associate Professor of Marketing
Office Location:Enterprise Hall 134
Office Hours:By Appointment
Research Interests:
  • Strategic planning
  • Marketing management
  • PhD - Business Administration, Penn State University
  • MBA - University of Miami
  • BS - Marketing, University of Illinois, Urbana

James W. Harvey is an associate professor of marketing in the School of Business. He received his PhD in business administration from Penn State University and was the national Beta Gamma Sigma Fellow. He earned an MBA from the University of Miami (Coral Gables) and a BS in marketing from the University of Illinois at Urbana. Harvey is also Faculty Representative to the George Mason University Board of Visitors.

Harvey's professional interests include strategic planning and marketing management both for profit and not-for-profit organizations and the impact of learning nets on distance education effectiveness. He has participated in over two hundred marketing studies, taskforces, consultancies and executive development seminars for managers of for profit and not-for-profit organizations including Booz Allen Hamilton, Department of Health and Human Services, Department of the Interior, Kodak, Fairfax County Park Authority, Federal Trade Commission, Internal Revenue Service, National Glass Institute, National Institutes of Health, United Way of America and the World Bank.

His technology-based teaching initiatives include hybrid distance education, multi-point distance education using electronic whiteboard technology and web-based initiative with the School of Managment and the University of Katmandu, Nepal. His efforts have been supported and recognized by Xerox Corporation, SPSS, Inc., and George Mason University.

Harvey has published over thirty works in journals, proceedings of professional associations, and in books of readings, including the Academy of Management Executive, Business and Society, Health Marketing Quarterly, Journal of the Academy of Marketing Science, Journal of Consumer Research, Journal of Economic Psychology, Journal of Professional Services Marketing, Journal of Public Policy & Marketing, and Long Range Planning. He is also occasional reviewer for Health Care Financing Administration, Nonprofit and Voluntary Sector Quarterly, Journal of Public Policy and Marketing, and Journal of Marketing.

His most recent publications (co-authored) include: "Influence of Awarenewss and Training on Cyber Secuirity", Journal of Internet Commerce (2010) and "The Effects of Peer Collaboration on Student Evaluations of Distance Education in Marketing", Society for Marketing Advances (2012).