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Jaju, Anupam

Academic Unit:Marketing
Position:Associate Professor
Office Location:Enterprise Hall 123
Office Hours:By Appointment
Research Interests:
  • Brand Management
  • Corporate Strategy
  • Mergers & Acquisitions
  • PhD - Marketing, University of Georgia
  • M.Tech - Industrial Management, Indian Institute of Technology
  • BE - Chemical Engineering, Regional Engineering College, India

Anupam Jaju is an associate professor of marketing in the School of Business. He joined George Mason University in 2002. Jaju received his PhD in business administration from The Terry College of Business at University of Georgia, and M.Tech. from Indian Institute of Technology (India).

Jaju's research focuses primarily on studying the marketing strategy from the organizations perspective. In the recent past, his research involves exploring three inter-related domains of business:
1. Link between Corporate & Functional (Marketing) Strategy
2. Market Orientation of Corporate Strategies
3. Market and Customer-related Consequences of Corporate Strategy

Issues such as corporate brands and brand images, reputation and their relationships with organizational, and functional strategy are primary areas of his interest. His recent research focuses on brand name redeployment strategies following a merger or acquisition transaction.

Jaju's research has been published in Journal of Academy of Marketing Sciences, Journal of International Management, Marketing Theory, Marketing Education Review. He has presented several papers at the Special sessions of Marketing Science Institute, bi-annual AMA marketing conferences, the Academy of Marketing Science conferences, IEEE Engineering Management Society, and Relationship Marketing conference.

Jaju's teaching interests are in the areas of marketing management/ strategy, brand management, business marketing, sales force management, and personnel selling. He has taught varied marketing courses at the undergraduate and graduate level. He has consulted with multiple startups and established firms and has been actively involved in executive education and training programs.

Jaju's corporate experience includes working for ITW Signode, (I) Ltd. as the Business Development Manager for Industrial Packaging Equipments and Consumables.