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Meamber, Laurie A.

Academic Unit:Marketing
Position:Area Chair and Associate Professor of Marketing
Office Location:Enterprise Hall 128
Office Hours:By Appointment
Research Interests:
  • Aesthetics in consumer environments
  • The marketing and consumption of the arts
  • The sociological, technological, and cultural aspects of daily life that are driving marketing and consumption practices
  • The history and critique of conventional marketing thought and practice
  • Qualitative/interpretative consumer research
  • PhD - Management, University of California, Irvine
  • MBA, University of California, Riverside
  • BA - Sociology/Organization Studies, University of California, Davis

Laurie A. Meamber is an associate professor of marketing in the School of Business. She joined George Mason University in 1998 and currently teaches consumer behavior.

Meamber was a visiting scholar at Southern Denmark University, Odense and Loyola Marymount University in Los Angeles. Her research focuses primarily on art and aesthetics, including how the arts and aesthetic-related marketing activities (e.g., product design, advertising, body art) operate as a means of cultural production for consumers, artists, and cultural intermediaries. Her secondary interests encompass topics related to sociological, technological and cultural aspects of daily life that impact marketing and consumption practices (such as web advertising, customer relationship management); the history and critique of marketing thought; and qualitative/interpretive research.

Her work has appeared in Advances in Consumer Research, Marketing Theory, and Consumption, Markets & Culture, among other publications. She is on the editorial advisory board of Consumption, Markets & Culture, and is a Regional Editor - North America for Arts Marketing: An International Journal.

Meamber holds a BA in sociology/organization studies, with a minor in dramatic art from the University of California, Davis; an MBA from the University of California, Riverside; and a PhD in Management from the University of California, Irvine.