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George Mason UniversitySchool of Business
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Yang, Jingyuan

Academic Unit:Information Systems and Operations Management
Position:Assistant Professor
Phone:TBD
Office Location:TBD
Office Hours:TBD
Research Interests:
  • Data Mining and Knowledge Discovery
  • Marketing Analytics
  • Business Intelligence
Education:
  • Ph.D. - Rutgers, the State University of New Jersey
  • M.S. - Rutgers, the State University of New Jersey
  • B.A. - Nankai University, Tianjin, China
Profile:

Jingyuan Yang is an assistant professor of information systems and operations management at the School of Business, George Mason University. She earned her doctoral degree in Information Technology from the Business School at the Rutgers, the State University of New Jersey.

Her general areas of research have been data mining and business analytics with applications in marketing. More specically, the focus of her research is to develop efficient and e ective techniques to address various Business to Business (B2B) marketing challenges, to discover and understand the relationship among customer behavior and intention, and to ultimately assist intelligent business decision-making.

Her research has been published as full papers in top venues of knowledge discovery and data mining, including the IEEE International Conference on Data Mining (ICDM), the SIGKDD Conference on Knowledge Discovery and Data Mining (KDD), the IEEE International Conference on Big Data (Big Data), and the journal of IEEE Transactions on Knowledge and Data Engineering (TKDE).

Research and Awards:

Published an article titled, “A Unified View of Social and Temporal Modeling for B2B Marketing Campaign Recommendation” (coauthored with Chuanren Liu, Mingfei Teng, Ji Chen, and Hui Xiong) in IEEE Transactions on Knowledge and Data Engineering (TKDE) 2017.

Published and presented the paper titled, “Buyer Targeting Optimization: A Unified Customer Segmentation Perspective" at the 2016 IEEE International Conference on Big Data (coauthored with Chuanren Liu, Mingfei Teng, March Liao, and Hui Xiong).

Published the paper titled, “Talent Circle Detection in Job Transition Networks" at the SIGKDD International Conference on Knowledge Discovery and Data Mining (coauthored with Huang Xu, Zhiwen Yu, Hui Xiong, and Hengshu Zhu).

Published and presented the paper titled, “Temporal Behavior Patterns and Community Networks for B2B Marketing Campaign Recommendations" the 2015 IEEE International Conference on Data Mining (coauthored with Chuanren Liu, Mingfei Teng, March Liao, Vivian Zhu, and Hui Xiong).

Published the paper titled, “Station Site Optimization in Bike Sharing Systems" at the 2015 IEEE International Conference on Data Mining (coauthored with Junming Liu, Qiao Li, Meng Qu, Weiwei Chen, and Hui Xiong).