Consumer Behavior in Operations Management
Operations & Marketing Interface
PhD - Operations Management, School of Management, University College London
Combined BEng & MEng - Electrical Engineering, Xi’an Jiaotong University
Hang Ren is an assistant professor of information systems and operations management at the School of Business, George Mason University. He has received a PhD in Operations Management from the School of Management at University College London. He also holds Bachelor’s and Master’s degrees in Electrical Engineering from Xi’an Jiaotong University. Ren’s research focuses on understanding how consumer behaviors (e.g., social learning, showrooming, and strategic waiting) influence an organization’s operations and marketing strategies. Ren has a broad interest in different business settings, including service operations, revenue management, retail operations, and he is especially interested in healthcare operations and sustainable operations. Ren’s research has been published in Production and Operations Management and his ongoing research is under second-round review at Marketing Science and Naval Research Logistics. Ren is a member of the Institute for Operations Research and the Management Sciences (INFORMS), the Manufacturing and Service Operations Management Society (MSOM), and the Production and Operations Management Society (POMS).
Published an article titled, “Managing Service Systems with Unknown Quality and Customer Anecdotal Reasoning” (coauthored with Tingliang Huang and Kenan Arifoglu) in Production and Operations Management, 27(6), 1038-1051, in 2018.
Published an invited review article titled, “Modeling customer bounded rationality in operations management: A review and research opportunities” (coauthored with Tingliang Huang) in Computers & Operations Research, 91, 48-58, in 2017.
Received final list award in 2016 INFORMS Service Science Section Best Student Paper Award Competition, for “Managing Service Systems with Unknown Quality and Customer Anecdotal Reasoning,” in 2016.