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George Mason UniversitySchool of Business
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Greenwood, Brad

Academic Unit:Information Systems and Operations Management
Position:Associate Professor
Office Location:Enterprise Hall, Room 105
Office Hours:By Appointment
Research Interests:
  • Consequences of Innovation
  • Public and Population Health
  • Entrepreneurship
  • Digital Platforms
  • Healthcare
Education:
  • PhD – University of Maryland, College Park
  • MBA – University of Notre Dame
  • MIT – Virginia Polytechnic Institute and State University
  • BS – Rensselaer Polytechnic Institute
Profile:

Dr. Brad N. Greenwood is an Associate Professor of Information Systems & Operations Management Sciences at George Mason University's School of Business. He joined the faculty from the University of Minnesota, where he was an Associate Professor of Information & Decision Sciences. Previously, he held positions at Temple University and the University of Maryland’s Smith School of Business.

Dr. Greenwood’s research examines the intended and unintended consequence of innovation, and how access to the resulting information affects welfare at the interface between business, technology, and social issues; notably in the contexts of healthcare and entrepreneurship.

He is currently an Associate Editor at Management Science and his work has been published in such leading outlets as: The Proceedings of the National Academy of Sciences, Administrative Science Quarterly, Management Science, Organization Science, Information Systems Research, Productions and Operations Management, MIS Quarterly, the Communications of the ACM, and PLOS ONE.

Research and Awards:

Research:

  • Hilal Atasoy, Brad N Greenwood, Jeff McCullough (2018) “The Digitization of Patient Care: A Review and Paths Forward on Electronic Health Records Research” Annual Review of Public Health; Forthcoming
  • Brad N Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal (2018) “The Role of Individual and Organizational Expertise in the Adoption of New Practices” Organization Science; Forthcoming
  • Brad N Greenwood, Kartik Ganju, Corey Angst “How Does the Implementation of Enterprise Information Systems Affect a Professional’s Mobility? An Empirical Study” Information Systems Research; Forthcoming
    • 2017 Academy of Management Best Paper Proceedings, TIM Division
  • Gordon Burtch, Seth Carnahan, Brad N Greenwood (2018) “Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity; Management Science; 64(12) 5497-5520 – LINK
    • 2016 Academy of Management Best Paper Proceedings, TIM Division
  • Brad N Greenwood, Seth Carnahan, Laura Huang (2018) “Patient-Physician Gender Concordance and Increased Mortality Among Female Heart Attack Patients” Proceedings of the National Academy of Sciences; 115 (34) 8569-8574 – LINK
  • Seth Carnahan, Brad N Greenwood (2018) “Managers’ Political Beliefs and Gender Inequality among Subordinates: Does His Ideology Matter More than Hers?” Administrative Science Quarterly; 63 (2) 287-322 – LINK
    • 2016 Academy of Management Best Paper Finalist, OMT Division
    • 2016 Academy of Management Best Paper Proceedings, OMT Division
  • Brad Greenwood, Anand Gopal (2017) “Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location in IT Ventures” MIS Quarterly; 41(3) 989-1007 – LINK
  • Brad N Greenwood, Ritu Agarwal, Rajshree Agarwal, Anand Gopal (2017) “The When and Why of Abandonment: The Role of Organizational Differences in Medical Technology Lifecycles” Management Science; 63(9) pp. 2948–2966  PDF
    • 2015 Utah Winter Conference on Business Intelligence Most Publishable Paper
  • Anand Gopal, Brad N Greenwood (2017) “Traders, guns, and money: The effects of mass shootings on stock prices of firearm manufacturers in the U.S.” PLoS ONE 12(5): e0177720. – LINK
  • Brad Greenwood, Sunil Wattal; (2017) “Show Me the Way to Go Home: An Empirical Investigation of Ride Sharing and Motor Vehicle Fatalities” MIS Quarterly; 41(1), pp 163-187 – PDF
    • 2015 Conference on Information Systems and Technology, Runner Up for Best Conference Paper
    • 2015 Workshop on Health IT Economics, Runner Up for Best Young Scholar Award
  • Brad Greenwood, Ritu Agarwal (2016) “Matching Platforms and HIV Incidence: An Empirical Investigation of Race, Gender, and Socio-Economic Status” Management Science; 62(8), pp. 2281–2303 – PDF
  • Brad Greenwood, Anand Gopal (2015) “Tigerblood: Newspapers, Blogs, and the Founding of Information Technology Firms” Information Systems Research; 26(4), 812-828 – PDF
    • 2012 Academy of Management Best Empirical Paper Award, ENT Division
  • Gordon Gao, Brad N Greenwood, Jeff McCullough, Ritu Agarwal; (2015) “Vocal Minority and Silent Majority: How do Online Ratings Reflect Population Perceptions of Quality?” MIS Quarterly; Vol. 39 No. 3, pp. 565-589 – PDF
    • 2015 MIS Quarterly Best Paper Winner
  • Corey M Angst, Sarv Devaraj, Carrie Queenan, Brad Greenwood; (2011) “Performance effects related to the sequence of implementation of health information technologies.” Productions and Operations Management; 20(3) 319-333 – PDF
    • 2013 POMS College of Service Operations Most Influential Paper

Awards:

  • 2018 AIS Early Career Award – Association for Information Systems
  • 2018 Sandra A. Slaughter Early Career Award – Information Systems Society – INFORMS
  • 2018 AOM Technology and Innovation Management Division’s (TIM) Emerging Scholar
  • 2018 Carlson School of Management Dean’s Small Grant
  • 2017 Carlson School of Management Award for Excellence in Research
  • 2017 Inaugural ICIS Paper-a-Thon – Mentor for Winning Team
  • Member of Academic Key’s Who’s Who in Business Higher Education (WWBHE) – Fall ‘17 – Present
  • 2017 Management Science Meritorious Service Award
  • 2017 Marquis Who’s Who in America Albert Nelson Marquis Lifetime Achievement Award
  • 2017 Summer at Census Scholar (US Census Bureau)
  • Fall 2017 – Academy of Management Best Paper Proceedings, “Just What the Doctor Ordered? Physician Mobility After the Adoption of Electronic Health Records” TIM Division
  • Richard J Fox Faculty Fellow (Temple University)
  • 2016 Member of Dean’s Research Roundtable (Fox School of Business)
  • 2016 Member of Marquis Who’s Who in America
  • 2016 Young Scholars Seed Grant ($2000), Temple University
  • 2016 Management Science Meritorious Service Award
  • 2015 MIS Quarterly Best Paper Award – “Vocal Minority and Silent Majority: How do Online Ratings Reflect Population Perceptions of Quality?” (Awarded Annually to Top Paper in the Journal)
  • Academy of Management Best Paper Finalist, “Managers’ Political Ideology and Gender Inequality within Organizations” OMT Division
  • Academy of Management Best Paper Nominee, “Can You Gig It? An Empirical Examination of the Gig Economy and Entrepreneurial Activity” TIM Division
  • 2015 Researcher of the Year, MIS Department, Temple University
  • 2015 Conference on Information Systems and Technology, Runner Up for Best Conference Paper “Show Me the Way to Go Home: An Empirical Investigation of Ride Sharing and Motor Vehicle Homicides”
  • 2015 Workshop on Health IT Economics; Runner-Up for Best Young Scholar Award “Show Me the Way to Go Home: An Empirical Investigation of Ride Sharing and Motor Vehicle Homicides”
  • 2015 Young Scholars Seed Grant ($2000), Temple University
  • 2015 Utah Winter Conference on Business Intelligence Poster Slam Most Publishable Paper; “The When and Why of Abandonment: The Effect of Organizational Incentives on Technology Lifecycles”
  • 2014 Most Outstanding Reviewer Award, MIS Quarterly (Awarded Annually to Top Reviewer for the Journal)
  • 2014 Young Scholars Seed Grant ($2500), Temple University
  • 2014 Outstanding Reviewer Award, Academy of Management (Awarded to top 5% of ~1000 BPS division reviewers)
  • 2014 Distinguished Reviewer Award, Academy of Management (Awarded to top 5% of ~700 ENT division reviewers)
  • 2013 Distinguished Reviewer Award, Academy of Management (Awarded to top 5% of ~700 division reviewers)
  • 2013 Allen Nash Outstanding Doctoral Student; RH Smith School of Business (College level award for research and service contribution – selected out of 92 students)
  • 2013 POMS College of Service Operations Most Influential Paper Award, “Performance Effects Related to the Sequence of Integration of Healthcare Technologies”
  • Attendee, Consortium for Competitiveness and Cooperation, Kansas City, MO Spring ‘13
  • Attendee, ICIS Doctoral Consortia, Orlando, FL Fall ‘12
  • Academy of Management Best Empirical Paper Award, “Tigerblood: Availability Cascades, Social Media, and the Environment of the Entrepreneurship” ENT Division Fall ‘12
  • University of Maryland, International Conference Support Award Fall ’11 ‘12
  • Brad Greenwood; Dingman Center for Entrepreneurship Best Working Paper Award “Tiger Blood: Availability Cascades, New Firm Formation and Performance in IT Ventures” Spring ‘11
  • Brad Greenwood, Anand Gopal; Dingman Center for Entrepreneurship Best Student Paper Award “Ending the Mending Wall: Exploring Entrepreneur Venture Capital Co-Location” Spring ‘10