George Mason UniversitySchool of Business
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Zablah, Alex

Academic Unit:Marketing
Position:Associate Professor
Office Location:Enterprise Hall Room 126
Office Hours:By Appointment
Research Interests:
  • Marketing Strategy
  • Customer relationship management (CRM)
  • Employee customer orientation
  • Innovation
  • Business-to-business marketing
  • Multilevel modeling
  • Growth modeling

PhD - Marketing, Georgia State University
MBA - Marketing concentration, Louisiana State University
BS - Food Science and Technology, Louisiana State University  


Alex R. Zablah joined the School of Business' faculty in May 2012, after serving as Assistant and Associate Professor of Marketing at the Spears School of Business, Oklahoma State University.

Zablah's research explores managerially-oriented questions within the marketing strategy domain; his primary area of expertise is on the customer-employee interface in sales and service contexts. He also has expertise and research interests in the areas of innovation, business-to-business branding, and the modeling of multilevel and growth data.

His research has appeared or is forthcoming in several leading academic journals, including the Journal of Marketing, Journal of Applied Psychology, Information Systems Research, International Journal of Research in Marketing, and the Journal of the Academy of Marketing Science. Professor Zablah currently serves as ad-hoc reviewer for the Journal of Marketing and other scholarly journals, and has co-chaired the inter-organizational issues and research methods track of the AMA Summer Educator's Conference.