George Mason UniversitySchool of Business
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Hock, Stefan

Academic Unit:Marketing
Position:Assistant Professor
Office Location:Enterprise Hall 125
Office Hours:By appointment
Research Interests:
  • Consumer behavior: consumer well-being, financial decision making, retail atmospherics, luck, scarcity
  • Marketing-finance interphase: firm response to negative events, product recalls, brand equity
  • PhD - Marketing with a minor in Statistics, Virginia Tech
  • Diplom Kaufmann (MS) - Accounting and Management, Ludwig-Maximilians-University (Germany)

Stefan J. Hock joined Mason in fall 2015 as an assistant professor of marketing after receiving his PhD from Virginia Tech. His teaching interests include consumer behavior, marketing management, marketing strategy and marketing research.

His research has been published in the Journal of Consumer Research, Marketing Letters and the Journal of Business Research. Prior to pursuing his PhD, he worked as an accountant for Deloitte in Munich (Germany) and as a strategy consultant for Aon Hewitt in Chicago.

Research and Awards:

Published an article titled, “Managing Negative Celebrity Endorser Publicity: How Announcements of Firm (Non)Responses Impact Stock Returns” (coauthored with Sascha Raithel) in Management Science (forthcoming 2019).

Published an article titled, “The Mere Deadline Effect: Why More Time Might Sabotage Goal Pursuit” (coauthored with Meng Zhu and Rajesh Bagchi) in the Journal of Consumer Research (forthcoming 2019).

Published an article titled, “The Impact of Crowding on Calorie Consumption” (coauthored with Rajesh Bagchi) in the Journal of Consumer Research, 44 (5), 1123-40, in 2018.

Published an article titled, “Are Super Bowl Ads a Super Waste of Money? Examining the Intermediary Roles of Customer-Based Brand Equity and Customer Equity Effects” (coauthored with Sascha Raithel and Charles Taylor) in the Journal of Business Research, 69 (9), 3788-94, in 2016.

Published an article titled, “Top 10 Reasons: When Adding Persuasive Arguments Reduces Persuasion” (coauthored with Kimberlee Weaver and Stephen Garcia) in Marketing Letters, 27, 27-38, in 2016.

Won Outstanding Professor in Marketing Award in 2018.