- Financial impact of marketing related events
- Firm reactions to negative events
- Impact of retail atmospherics on consumer decision making
- Impact of external constraints on goal pursuit
- PhD - Marketing with a minor in Statistics, Virginia Tech
- Diplom Kaufmann (MS) - Accounting and Management, Ludwig-Maximilians-University (Germany)
Stefan J. Hock joined Mason in fall 2015 as an assistant professor of marketing after receiving his PhD from Virginia Tech. His teaching interests include consumer behavior, marketing management, marketing strategy and marketing research.
His research has been published in Marketing Letters and the Journal of Business Research. Prior to pursuing his PhD, he worked as an accountant for Deloitte in Munich (Germany) and as a strategy consultant for Aon Hewitt in Chicago.
Published an article titled, “Top 10 Reasons: When Adding Persuasive Arguments Reduces Persuasion” (coauthored with Kimberlee Weaver and Stephen Garcia) in Marketing Letters in 2016.
Published an article titled, “Are Super Bowl Ads a Super Waste of Money? Examining the Intermediary Roles of Customer-Based Brand Equity and Customer Equity Effects” (coauthored with Sascha Raithel and Charles Taylor) in the Journal of Business Research in 2016.