Brett Josephson joined Mason in fall 2015 as assistant professor of marketing. He earned his PhD in marketing from Washington State University.
Josephson has four years of teaching experience at Washington State University and the University of Idaho where he taught courses on topics including buyer behavior, marketing principles, retail management, sevices marketing, and promotion management. He also spent two years as director of marketing and business development for LUNSRR Inc, a tech company.
Published an article titled, “Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources” (coauthored with Sean Yim, Jean Johnson, and Sanjay Sisodiya) in Customer Needs and Solutions in 2015.
Published an article titled, “Strategic Marketing Ambidexterity: Antecedents and Financial Consequences” (coauthored with Jean Johnson and Babu Mariadoss) in the Journal of The Academy of Marketing Science in 2016.
Published an article titled, “Service Transition Strategies in Manufacturing: Imiplications for Firm Risk” (coauthored with Jean Johnson, Babu Mariadoss, and John Cullen) in the Journal of Services Research in 2016.
“Political Management, R&D, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?” (with Kelly Martin, Gautham Vadakkepatt, and Jean Johnson) in the Journal of Marketing 2018.
“Uncle Sam Rising: Performance Implications of Business-to-Government Relationships”, which was published in 2019 in the Journal of Marketing.
November 30, 2018—Washington Technology
Are Performance Drivers Shifting in the GovCon Market?