George Mason UniversitySchool of Business
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Shaner, Matthew

Academic Unit:Marketing
Position:Assistant Professor
Office Location:Enterprise Hall 126
Office Hours:Tuesday 1:30-3:30pm, Friday 12:00-1:15pm & By appointment
Research Interests:
  • Cocreation of innovation
  • New product development
  • Services innovation
  • Open innovation
  • PhD - Business Administration (Marketing major), University of Tennessee
  • MBA, Missouri University of Science & Technology
  • BA - Communication Management, Harding University

Matthew Shaner joined Mason in fall 2015 as assistant professor of marketing. 

Shaner has eight years of industry experience serving in media and public relations roles. He also has four years of teaching experiece at the University of Tennessee teaching courses including on marketing management and global marketing strategy.

Shaner is a member of the American Marketing Association (AMA) and the Product Development and Management Association (PDMA).

Research and Awards:

Had the presentation titled “The Impact of the Use of Religious Symbols in Advertising on Consumer Attitudes” published in the proceedings from the AMA Summer Educators Conference in Summer 2015 (with coauthors Morris Kalliny, Salma Ghanem, Brett Boyle, and Barbara Mueller).

Presented the paper titled, “The Effects of Group Reflexivity and Group Regulatory Focus on the Evaluation and Selection of Cocreated New Product Concepts” at the PDMA Research Forum in Anaheim, CA in November in 2015 (with coauthors Charles Noble).

Had the presentation titled “How Religious Symbols in Commercial Messages Resonate with Consumers: A Cross-Cultural Analysis,” published in the proceedings from the International Conference on Research in Advertising in July 2015 (with coauthors Morris Kalliny, Salma Ghanem, Brett Boyle, and Barbara Mueller).

Published an article titled, “Do we have to get Along to Innovate? The Influence of Multilevel Social Cohesion on New Product and New Service Development.” (coauthored with Lisa Beeler, and Charles Noble) in the Journal of Product Innovation Management in 2016.