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George Mason UniversitySchool of Business

Wales, Michelle

Academic Unit:Marketing
Position:Adjunct Professor
Office Hours:By appointment
Research Interests:

 Michelle Wales is a proven marketing research professional, having worked in the global marketing department of a Fortune 100 company for over 8 years and more recently transitioned to the nonprofit world. Her expertise spans innovation and new product development, go-to-market strategies, product life-cycle management, digital marketing and analytics, and communications and packaging development and validation. She is passionate about representing the voice of the consumer. 

Education:

Marketing from Messiah College

Master of Marketing Research from The University of Georgia