George Mason UniversitySchool of Business

Wales, Michelle

Academic Unit:Marketing
Position:Adjunct Professor
Office Hours:By appointment
Research Interests:

 Michelle Wales is a proven marketing research professional, having worked in the global marketing department of a Fortune 100 company for over 8 years and more recently transitioned to the nonprofit world. Her expertise spans innovation and new product development, go-to-market strategies, product life-cycle management, digital marketing and analytics, and communications and packaging development and validation. She is passionate about representing the voice of the consumer. 


Marketing from Messiah College

Master of Marketing Research from The University of Georgia