George Mason UniversitySchool of Business

O'masta, Lisa

Academic Unit:Marketing
Position:Adjunct Professor
Office Location:Enterprise Hall
Office Hours:By appointment
  • MBA, Johns Hopkins University
  • BA, Towson University

As a strategic change agent and leader serving the education market for over 20 years, Lisa brings her passion for education and commitment to the customer experience to every organization she serves.  In her role as CEO for Illustrative Mathematics, Lisa is committed to creating a world where learners know, use and enjoy mathematics.  She believes excellence starts internally by fostering and developing strong teams and is honored to lead and grow the Illustrative Mathematics organization.  

Prior to making the move to Illustrative Mathematics, Lisa served as an executive for successful educational organizations most recently VP of Client Experience and Operations for the institutional division of K12, Inc and VP of Product Marketing for K-12 core, intervention, and supplemental products at McGraw-Hill Education.  In these roles, Lisa brought leadership, excellence and operational efficiencies to Product Management, Operations, Instruction, Curriculum Development, and Marketing.  

Lisa has implemented processes and infrastructure that promote a scalable, profitable business and lend a voice to key stakeholders while supporting business objectives.  She brings her creative approach combined with her analytic thinking to ensure success of students and the organization.  From start-up organizations like eInsturction, SchoolNet, and Knowledge Delivery Systems to established changing organizations like Laureate Education, K12, Inc and McGraw-Hill Education, Lisa brings an intellectual curiosity and pragmatic delivery that has resulted in organizational success in companies that she serves.  Additionally, as a coach and mentor, Lisa strives to establish strong teams and develop excellent leaders. 

Lisa holds certification in change management from Cornell University and is certified in Pragmatic Marketing.