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Hoppner, Jessica

Academic Unit:Marketing
Position:Assistant Professor
Office Location:Enterprise Hall 130
Office Hours:Wednesday 1:00-2:30pm & By Appointment
Research Interests:
  • Marketing Strategy
  • Decision Making
  • Knowledge and Information
  • Social Norms & Capital
  • Cross-Cultural Influences
  • International Marketing
  • PhD - Marketing, Michigan State University
  • BS - Marketing, Villanova University

Jessica Hoppner is an assistant professor of marketing in the School of Business. She joined George Mason University in 2010. She currently teaches courses on principles of marketing and marketing research.

Dr. Hoppner's research focuses on examining issues in marketing strategy that have significant implications for marketing managers. In particular, her research examines the governance of inter- and intra- marketing relationships, international marketing, and marketing strategy decision making.  

Her research has appeared in Journal of Marketing Research, Academy of Management Journal, Journal of Retailing, European Journal of MarketingInternational Marketing Review, and Journal of International Marketing. She also presented numerous times at the AMA Summer and Winter Educator's Conferences.

Dr. Hoppner received her PhD in marketing from Michigan State Univeristy.

George Mason University School of Business

Ranked by U.S. News & World Report in the top 10 percent of all AACSB accredited business schools, the School of Business is one of only 25 percent of business schools accredited in both business and accounting by the Association to Advance Collegiate Schools of Business (AACSB) International.




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School of Business 
Enterprise Hall 
4400 University Drive, MS 1B1
Fairfax, VA 22030

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