- Marketing Strategy
- Decision Making
- Knowledge and Information
- Social Norms & Capital
- Cross-Cultural Influences
- International Marketing
- PhD - Marketing, Michigan State University
- BS - Marketing, Villanova University
Jessica Hoppner is an assistant professor of marketing in the School of Business. She joined George Mason University in 2010. She currently teaches courses on principles of marketing and marketing research.
Dr. Hoppner's research focuses on examining issues in marketing strategy that have significant implications for marketing managers. In particular, her research examines the governance of inter- and intra- marketing relationships, international marketing, and marketing strategy decision making.
Her research has appeared in Journal of Marketing Research, Academy of Management Journal, Journal of Retailing, European Journal of Marketing, International Marketing Review, and Journal of International Marketing. She also presented numerous times at the AMA Summer and Winter Educator's Conferences.
Dr. Hoppner received her PhD in marketing from Michigan State Univeristy.