Christopher Joiner is an associate professor of marketing in the School of Business. Prior to joining the faculty at George Mason University in 2002, he was on the faculty at Kansas State University and Elon University. Joiner has a PhD in marketing from the University of Minnesota, an MBA from Wake Forest University, and a BA in psychology from Duke University.
Joiner's research interests focus on consumer psychology and information processing. His research has explored consumers' attitudes and the role categories of knowledge play in information processing, particularly in the context of branding. His research can be found in journals such as the Journal of Marketing, Journal of Consumer Psychology, Journal of Academic Marketing Science, Journal of Current Issues and Research in Advertising, and Advances in Consumer Research as well as the Handbook of Consumer Psychology.