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George Mason UniversitySchool of Business
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Meamber, Laurie A.

Academic Unit:Marketing
Position:Associate Professor and Area Chair
Phone:703-993-1847
Office Location:Enterprise Hall 134
Office Hours:By Appointment
Research Interests:
  • Aesthetics in consumer environments
  • The marketing and consumption of the arts
  • The sociological, technological, and cultural aspects of daily life that are driving marketing and consumption practices
  • The history and critique of conventional marketing thought and practice
  • Qualitative/interpretative consumer research
Education:
  • PhD - Management, University of California, Irvine
  • MBA, University of California, Riverside
  • BA - Sociology/Organization Studies, University of California, Davis
Profile:

Laurie A. Meamber is an associate professor of marketing in the School of Business. She joined George Mason University in 1998 and currently teaches consumer behavior.

Meamber was a visiting scholar at Southern Denmark University, Odense and Loyola Marymount University in Los Angeles. Her research focuses primarily on art and aesthetics, including how the arts and aesthetic-related marketing activities (e.g., product design, advertising, body art) operate as a means of cultural production for consumers, artists, and cultural intermediaries. Her secondary interests encompass topics related to sociological, technological and cultural aspects of daily life that impact marketing and consumption practices (such as web advertising, customer relationship management); the history and critique of marketing thought; and qualitative/interpretive research.

Her work has appeared in Advances in Consumer Research, Marketing Theory, and Consumption, Markets & Culture, among other publications. She is on the editorial advisory board of Consumption, Markets & Culture, and is a Regional Editor - North America for Arts Marketing: An International Journal.

Meamber holds a BA in sociology/organization studies, with a minor in dramatic art from the University of California, Davis; an MBA from the University of California, Riverside; and a PhD in Management from the University of California, Irvine.

Research and Awards:

Had the presentation titled “Is There a Source Expertise Reversal Effect in Familiar versus Unfamiliar Products?” published in the proceedings of the Atlantic Marketing Association (with coauthors F. Sussan, S. Wiesfeld-Spolter, and S. Gould) in September 2014.

Received the Undergraduate Teaching Award in Marketing as voted by the graduating students to recognize excellence in teaching in each major from George Mason’s School of Business in 2014. 

Received the University Service Award in recognition of top faculty members' exemplary service in support of the School, the University, and the Academy during the prior academic year (2012-2013) from George Mason’s School of Business in 2014.

Presented the paper titled, “Student Centered Learning Using Feature Films” at the George Mason University - Innovations in Teaching and Learning Conference in Fairfax, Virginia in 2013.

Had the presentation titled “When a Dwelling Becomes Art: Recasting Living Spaces” published in the proceedings from the Anthropology of Markets & Consumption Conference in 2013.

Presented the paper titled, “Extracting Nuances of Cross-cultural Concerns for Marketing: A Study Using Muslim/Western Reviews Concerning Two Films” at the American Marketing Association Educators' Conference in Florida in February 2012 (with Fiona Sussan and Kevin McCrohan). The paper was also published by the American Marketing Association. 

Published an article titled, “Introspecting the Spiritual Nature of a Brand Divorce” (with Fiona Sussan) in the Journal of Business Research in 2012.
 
Awarded the Excellence in Service Award from George Mason University School of Business for outstanding service to the School, to the profession, and to the discipline in 2012.

Presented the paper titled “Student Centered Learning about Consumer Behavior Using Feature Films” (with Fiona Sussan) at the American Marketing Association Educators' Conference in San Francisco, California in August 2011. 

Had the presentation titled “Student Centered Learning about Consumer Behavior Using Feature Films” (with Fiona Sussan) published in the proceedings from the AMA Summer Marketing Educator's Conference in 2011.

Published an article titled, “Consuming the Authentic Past: Aesthetics and the Social Construction of Authenticity in the Historically Themed Experience” (with coauthors) in Consumption, Markets & Culture in June 2011.

Presented the paper titled “Roundtable Session: Barbara Stern's Legacy to Consumer Research” at the Association for Consumer Research Conference in Jacksonville, FL.

Awarded the George Mason University School of Business Faculty Service Award in the Area of Marketing for the Academic Year 2010-2011.

Published the article titled, “Disney and the Presentation of Colonial America” in Consumption, Markets & Culture in June 2010-2011.

Published an article titled, “Introspecting the Spiritual Nature of a Brand Divorce” (with Fiona Sussan) in the Journal Of Business Research.

Had the presentation titled “Integrating Macromarketing Content in an Undergraduate Consumer Behavior Course Using Feature Films” published in the proceedings from the Macromarketing Conference this Summer (with Fiona Sussan).