George Mason UniversitySchool of Business
Profile Image

Gring-Pemble, Lisa

Academic Unit:Business Foundations
Position:Associate Professor, Director of Social Entrepreneurship and Global Impact, Center for Innovation & Entrepreneurship, and Co-Founder and Consultant to the Honey Bee Initiative
Office Location:Enterprise Hall 025
Office Hours:Monday and Wednesday, 11AM-12PM and by appointment
Research Interests:
  • Social impact, innovation, and entrepreneurship
  • Rhetorical criticism, argument, persuasion
  • Political communication and public policy
  • PhD - Communication, University of Maryland
  • MA - Communication, University of Maryland
  • BA - Political Science and Hispanic Studies, St. Olaf College (Northfield, MN)

Lisa M. Gring-Pemble is an associate professor in the School of Business at George Mason University. Since joining George Mason University in 2000, she has pursued teaching and research around three main areas: 1) social impact and innovation, 2) argumentation and persuasion, and 3) political communication and public policy.

She is author of Grim Fairy Tales: The Rhetorical Construction of American Welfare Policy and a co-editor of Readings on Political Communication. Her work has appeared in The Quarterly Journal of Speech, Political Communication, Rhetoric & Public Affairs, and Communication Quarterly

Gring-Pemble delights in teaching undergraduates and is a 2005 George Mason University Teaching Excellence Award recipient.  Recently, she served as director and principal investigator for a State Department grant that brought 120 high-achieving, underserved, Afro-Latino and indigenous undergraduates from Central and South America to the United States to study U.S. History and Government and to develop long-term solutions to pressing challenges faced in their home communities.

As the Director of Social Innovation and Global Impact in the Center for Innovation and Entrepreneurship, Gring-Pemble supports university-wide initiatives that engage students of all majors in social entrepreneurship. She also serves as George Mason University’s Ashoka Change Leader and the advisor to the George Mason University Honey Bee Initiative.

Research and Awards:


Sheckels, Ted, Janette Kenner Muir, Terry Robertson and Lisa Gring-Pemble.Readings on Political Communication. State College, PA: Strata Publishers, 2007.

Gring-Pemble, Lisa. Grim Fairy Tales:  The Rhetorical Construction of American Welfare Policy.  Westport, CT:  Praeger Press, 2003. Reviewed in the July 2004 issue of CHOICE, an American Library Association publication.

Articles (Select)

David Levasseur and Lisa M. Gring-Pemble. 2015. (Lead Article). “Not All Capitalist Stories are Created Equal:  Mitt Romney’s Bain Capital Narrative and the Deep Divide in American Economic Rhetoric.” Rhetoric & Public Affairs, vol. 18.1: 1-32.

Duhita Mahatmya and Lisa M. Gring-Pemble. 2014. "DREAMers and Their Families: A Family Impact Analysis of the DREAM Act and Implications for Family Well-Being." Journal of Family Studies 20.1: 79-87.
Gring-Pemble, Lisa. 2012. “It’s We the People . . . , Not We The Illegals”: Extremist Rhetoric in Prince William County, Virginia’s Immigration Debate. Communication Quarterly 60.5: 624-648.

Gring-Pemble, Lisa M. and Martha Solomon Watson. “The Rhetorical Limits of Satire:  An Analysis of James Finn Garner’s Politically Correct Bedtime Stories.” The Quarterly Journal of Speech 89.2 (May 2003):  132-53.

Gring-Pemble, Lisa M. “‘Are We Going to Now Govern by Anecdote?’: Rhetorical Constructions of Welfare Recipients in the Congressional Hearings, Debates, and Legislation, 1992–1996.”  Quarterly Journal of Speech (November 2001):  341–65.  (Lead Article).

Gring-Pemble, Lisa M. and Diane M. Blair.  “Best-Selling Feminisms:  The Rhetorical Production of Popular Press Feminists’ Romantic Quest.”  Communication Quarterly (Fall 2000):  360–79.

Gring-Pemble, Lisa M. “Writing Themselves Into Consciousness:  Creating A Rhetorical Bridge Between the Public and Private Spheres.”  Quarterly Journal of Speech 84 (1998):  41–61.


Moderator, Press and Politics Panel at the National Press Club for the George Mason University Washington Journalism and Media Conference.  12 July and 18 July 2016.


Presented the paper titled, “Rhetoric, Risk, and Recession: The Rhetorical Underpinnings of the Collapse of the U.S. Housing Market in 2006” at the Eastern Communication Association in Boston, Massachusetts in 2017.

Received a Teaching Award from George Mason University in 2017.