Mason named a top-tier research university once more, Press Announcement, Dec 17, 2018
Uncle Sam Rising
A research article by Brett Josephson, Assistant Professor of Marketing and a Center Affiliated Faculty member, was just published in the Journal of Marketing: "Uncle Sam Rising: Performance Implications of Business-to-Government Relationships." Co-authored with Ju-Yeon Lee, Babu John Mariadoss, and Jean Johnson, the article examines performance implications of B2G relationships.
The article provides numerous contributions to marketing theory and practice by revealing how the unique qualities of B2G exchanges produce specific costs and benefits for the firm Journal of Marketing, Nov 30, 2018 [link]