George Mason UniversitySchool of Business

Marketing Senior Making her Mark in Music Industry

Written by Katherine Johnson on .

LuuJulie Luu, a marketing senior from Leesburg, VA, has always dreamt about living in a big city and pursuing a career in the music industry. She understood the need to get her foot in the door with an internship, and visited the School of Business Office of Career Services for help.

Luu met with Juliann Phan, internship coordinator, to discuss options. Phan suggested Partisan Records, an indie label based in Brooklyn, NY.

“I had always dreamed about working for Sony or Warner, those big companies. Juliann said she thought I’d enjoy a smaller record label, and recommended Partisan Records,” Luu said.

She emailed Partisan her resume, and was contacted a month later for the phone interview. After anxiously awaiting a decision, Luu was excited to get the call saying she landed the internship.

“Juliann was very helpful. She knew where I was coming from. I don’t know if there was anybody else on campus that could have helped me better than she did,” she said.

Luu spent three months in Brooklyn working at the record label. She was responsible for administrative tasks, writing press releases for album releases, tracking social media analytics for all artists, and assisting artists as needed.

She spent two days a week at Partisan, and also interned with Brooklyn Shoe Space, a co-working space for shoemakers and leather goods.

Luu’s experience in New York only ignited her passion more, and she’s now interning with Sirius XM in Washington, D.C. Additionally, she serves as local music director for WGMU, Mason’s student-run radio station.

“I think working at Partisan really helped me get this position,” she said. “At Partisan I really got to see how a record label functions, but at Sirius I get to analyze consumer behavior,” the marketing student said.

She interns in digital production management for Sirius XM, creating content for the website and tracking conversions. The experience has solidified her desire to move to New York and eventually work with a bigger label.

Luu, who is scheduled to graduate in summer 2018, said Mason has allowed her to make her own mark and given her room to grow. “The opportunities in the area are unlike any other. When you have a school in the area that’s just right for you, it works.”