George Mason UniversitySchool of Business

Longtime Mason Professors Retire: Kevin McCrohan and David Kravitz

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Retired Faculty IMPACT 2019

Longtime Mason faculty members Kevin McCrohan, professor of marketing, and David Kravitz, professor of management, retired from the School of Business in 2019. Throughout their careers at Mason, both McCrohan and Kravitz have been dedicated scholars, teachers, and colleagues, exhibiting the highest levels of commitment and accomplishment in research, teaching, and service.

During his 38 years at Mason, McCrohan spent 14 years as head of the marketing area. His publications include more than 50 articles, cases, and book chapters, and his published proceedings cover marketing, business, and interdisciplinary topics such as competitive intelligence and information security. McCrohan has been the recipient of several external grants and served as a senior Fulbright scholar at the School of Business at Kathmandu University in Nepal, as well as at Trinity College in Dublin, Ireland. He has completed more than 100 advisory projects addressing major issues such as critical infrastructure protection. In 2017, he established the Kevin and Veronica McCrohan Scholarship, which is available to veterans or active-duty personnel in the Special Operations forces of any U.S. military service branch or in the Marine Corps who are majoring in marketing.

Kravitz joined Mason’s faculty as a visiting professor in 1999 and spent 20 years with the School of Business. He served as chair of the management area and has represented the school on Faculty Senate. Kravitz has given more than 60 presentations at national and international conferences and has written or cowritten more than 55 monographs, chapters, and refereed journal articles. Kravitz’s research focuses on diversity management, with special interests in learning what works and in bridging the gap between research and practice. Kravitz spent a year as a senior Fulbright professor at the University of Freiburg in Germany. He has attained fellow status in several scientific and professional organizations. Kravitz is well known for his innovations around the teaching of diversity to undergraduates, and in 2003 he received Mason’s Teaching Excellence Award. In 2008 he was selected as the MBA Faculty Member of the Year. Kravitz received the school’s Excellence in Service Award three times. In 2014, he received the Sage Award for scholarly contributions in management.

Mason’s Board of Visitors approved both McCrohan and Kravitz to serve as emeritus faculty for the School of Business.

“Kevin McCrohan has been a formative influence on the marketing area and indeed on the School of Business itself,” says Dean Maury Peiperl. “We would not be where we are today were it not for his manygreat contributions over four decades at Mason.”

“David Kravitz has been an outstanding scholar and colleague, and a role model for the impact of scholarly research in management practice,” Peiperl adds. “His work continues to improve the world of business with its clear implications for action in the area of diversity and inclusion.”