The minor in marketing provides any student who is interested in marketing a solid foundation for understanding the needs of the customer and the principles of marketing management. This includes understanding new product development, creating marketing communications and promotions, managing customer relationships, and analyzing consumer and market trends. Courses also highlight the value organizations create for their customers, and opportunities and threats in the global marketplace.
The marketing minor provides a wide range of marketing classes that can enhance major coursework in other academic disciplines. In the required courses, students learn fundamental marketing principles, and about the voice of the consumer and customer behavior. In the elective courses, students can tailor their focus with a variety of specialized topics in the elective courses.
The minor in marketing is available to students in any major at George Mason University. Students will need to meet all required prerequisites for each course.
Program at a glance:
- Focus on the principles of Marketing
- Tailor electives toward a focus in Marketing
- Available to all non-Marketing majors at the university
- 15 credits (five courses)
- Requires sophomore standing