Undergrad Business Students

Marketing Curriculum

A grade of "C" or higher is required for all MKTG major courses.

Marketing major requirements (9 credits)

  • MKTG 312 Consumer Behavior
  • MKTG 351 Marketing Research Techniques and Applications
  • MKTG 471 Marketing Management

Marketing major electives (9 credits)

Students may select any courses from the following list to fulfill the elective requirement as well as any other 300-400 level MKTG courses (except MKTG 301 and MKTG 303).

  • MKTG 311 Sales Management
  • MKTG 313 Integrated Marketing Communications
  • MKTG 315 Internet Marketing
  • MKTG 332 Retailing and E-Commerce Management
  • MKTG 333 Business to Business Marketing
  • MKTG 407 International Marketing
  • MKTG 451 Competitive Intelligence and Information Security
  • MKTG 455 Ethnic and Multicultural Marketing
  • MKTG 462 Honors Seminar in Marketing
  • MKTG 481 Marketing in the Nonprofit Sector
  • MKTG 491 Special Topics in Marketing
  • MKTG 499 Independent Study in Marketing
  • BUS 492 Undergraduate Internship

Capstone (3 credits)

  • BUS 498 Capstone Course: Advanced Business Models

Optional Specialization - Internet Marketing Resiliency

Marketing also offers a specialization in Internet Marketing Resiliency (IMR) within the marketing major. This specialization prepares students to enhance and protect the electronic marketing efforts of their firms. In selecting four courses for the IMR specialization, students should consider those provided below.

Required

  • MKTG 451 - Competitive Intelligence and Information Security

Electives for IMR

  • MIS 320 Networks and Security
  • MKTG 315 Internet Marketing
  • MKTG 351 Marketing Research Techniques and Applications (required for major)
  • MKTG 471 Marketing Management (required for major)
  • MKTG 491 Special Topics in Marketing

MKTG 471 satisfies the Mason Core Writing Intensive requirement. BUS 498 satisfies Mason Core Synthesis requirement.

Students declaring a second major in Marketing must complete the three required courses and three elective courses for the major. For course descriptions see the University Catalog.

George Mason University School of Business

Ranked by U.S. News & World Report in the top 10 percent of all AACSB accredited business schools, the School of Business is one of only 25 percent of business schools accredited in both business and accounting by the Association to Advance Collegiate Schools of Business (AACSB) International.

Privacy

Locations

Fairfax
Arlington

Main Campus
School of Business 
Enterprise Hall 
4400 University Drive, MS 1B1
Fairfax, VA 22030
703-993-1880

AACSB Accreditation