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George Mason UniversitySchool of Business

marketing major

Marketing Major

Marketing focuses on knowing and understanding the needs of the customer and delivering value to the customer. As a Mason marketing major, you will learn how to

  • develop new products
  • build a brand
  • set prices
  • create marketing communications and promotions
  • manage customer relationships
  • analyze consumer behavior and market trends

If you’re interested in advertising, product management, brand management, business development, marketing analytics, or consulting, then a marketing degree is for you.

Mason's marketing degree offers a wide range of marketing classes enabling you to tailor the program to marketing careers in marketing research and analytics, marketing communications, B2B marketing and sales, and product and brand management. Marketing faculty mentors can provide additional information on marketing careers.

Learning Goals for Marketing Major

  • Marketing students can produce an acceptable marketing plan.
  • Our students will be aware of the uses of technology in business
  • Our students will be effective communicators
  • Our students will be knowledgeable about the legal environment of business
  • Our students will be critical thinkers

View the marketing curriculum in the current University Catalog or University Catalog Archives. You may also find a sample 4-year plan on the Resources page.