Explore a Career in Marketing

Use this site to learn about what marketing has to offer. You can explore:
Description of the Major
Skills Needed
Sample Occupations
Professional Associations
Student Clubs


Description

Marketing majors learn how to match market opportunities to an organization’s goals; understand consumer needs; and design, deliver, capture and communicate the value of products and services in a dynamic, competitive environment. The knowledge students gain from this major helps them chart new pathways for domestic and global market success. In a recent study, 67% of executives questioned said they expected their hiring of marketing professionals to increase in the next few years.

Marketing majors take courses in understanding consumer and business buying, marketing research, marketing communications, internet marketing, sales management, retailing, non-profit marketing and international marketing. Marketing also offers a concentration in Internet marketing resiliency. This concentration prepares students to enhance and protect the electronic marketing efforts of their firms.

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Skills Needed

  • Background in sales and marketing
  • Working familiarity with recent communications and media trends
  • Computer software: Working proficiency with Microsoft Office applications, especially Word, PowerPoint, and Publisher; Adobe Photoshop
  • Communication skills: Ability to convey messages effectively with coworkers and clients; comfortable with public speaking
  • English language proficiency
  • Creativity: Ability to write and design creative designs and slogans
  • Teamwork: Ability to work well with others; delegate tasks; deliver presentations
  • Time management: Ability to work under tight deadlines; handle multiple tasks/assignments
 

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Sample Occupations

Visit the Bureau of Labor and Statistic’s online Occupational Outlook Handbook for more information.

  • Account Manager
  • Advertising Account Executive
  • Advertising Creative Executive
  • Advertising Sales Agent
  • Brand Manager
  • Copy Writers and Editors
  • Customer Service Manager
  • Event & Meeting Planner
  • Internet Marketing Manager
  • Manufacturer's Representative
  • Marketing Assistant/Coordinator
  • Marketing Communications Specialist
  • Marketing Manager
  • Market Research Analyst
  • Media Marketing Specialist
  • Merchandising Manager
  • Product Manager
  • Promotions Specialist
  • Public Relations Specialist / Media Specialist
  • Retail Manager
  • Sales Manager
  • Sales Representative

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Sample Professional Associations

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Student Clubs

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George Mason University School of Business

Ranked by U.S. News & World Report in the top 15 percent of all AACSB accredited business schools, the School of Business is one of only 10 percent of business schools worldwide that is accredited in both business and accounting by the Association to Advance Collegiate Schools of Business (AACSB) International.

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Locations

Fairfax
Arlington

Herndon

Main Campus
School of Business
4400 University Drive, MS 1B1
Enterprise Hall
Fairfax, VA 22030
703-993-1880

AACSB Accreditation