MKTG 407: Global Marketing Hybrid Course for Fall 2020

MKTG 407: Global Marketing
Elective: Fall 2020

MKTG 407 – Sections 002 & 003
CRN: 84314 & 84315
Time: 5:55pm-7:10pm Tuesdays & Thursdays
Location: Planet 127 & Online
Instructor: Professor Juhi Naithani

Course Description
Global Marketing focuses on marketing strategy and management within the context of global and international markets. It evaluates cultural differences and aims to enhance student skills in developing and implementing marketing strategies and decision making in international contexts.

Required Prerequisites: (MKTG 301C or L301) or (MKTG 303C or L303).
C Requires minimum grade of C.

MKTG 407 Catalog Description

If you have any questions on enrollment in or eligibility for the course, please contact an advisor in the School of Business – Office of Student Success and Academic Services. Please go to: to schedule a virtual academic advising appointment.


Mary Byerley

Mary Byerley serves in the Office of Student Success and Academic Services for the School of Business at George Mason University.
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