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New MKTG 491: Marketing Consulting Topics Course for Spring 2022

MKTG 491: Topics Course – Marketing Consulting
Elective: Spring 2022
MKTG 491- Section 001

CRN: 16274
Wednesdays: 1:30pm-4:10pm
Instructor: Professor Michael Stievater

Course Description

This course will provide students the framework and opportunity to work on a marketing consulting project with a real business. The objective would be for students to work on solving some pressing marketing problems that the client business may be facing. The course will involve active interactions with the client’s marketing executives and senior leadership team. The students will work in groups under the guidance of the Professor, who will have extensive experience in the field of Marketing. After completion of this course, students can expect to have completed a real-world marketing consulting project, which they can showcase on their resumes.

If you have any questions on enrollment in or eligibility for the courses, please contact an advisor in the School of Business – Office of Student Success and Academic Services. Please go to: https://business.gmu.edu/undergraduate/current-students/academic-advising/schedule-an-appointment/  to schedule a virtual academic advising appointment.

Mary Byerley

Mary Byerley serves in the Office of Student Success and Academic Services for the School of Business at George Mason University.