Which MBA Specialization Is Right For You? Part 3

George Mason’s nine areas of emphasis in the MBA program enable you to select courses to fit your interests and meet your specific career goals. Use your electives to take courses in one MBA specialization and enhance your career opportunities within that area.

Mason’s School of Business Areas of Emphasis

  • Accounting
  • Entrepreneurship
  • Financial Management
  • Information Systems Management
  • International Business
  • Leadership
  • Marketing
  • Project Management
  • Real Estate

Below is a brief description of three of George Mason’s MBA specializations: international business, marketing, and real estate.

International Business MBA

International business is a quickly growing field. At George Mason, courses in the International Business MBA include International Business Strategy, International Finance and International Marketing. International Business Strategy focuses on the globalization of business activities, the strategic challenges faced by companies in global competition, and how companies strategically respond to these new competitive challenges.

International Finance offers an advanced analysis of managing a firm’s international financial operations. Topics include currency risk, political risk, returns and funding of international projects, international markets and accounting, and cost of capital. Finally, the courses titled, International Marketing addresses the marketing process for products and services within major international markets. Topics include marketing mix strategies using standardization, localization, or globalization approaches. The course emphasizes the introduction of service innovations and new products in the global market.

These courses provide students with a strong international business component to their MBA program, offering them advanced knowledge of working in a global environment.

Marketing MBA

Marketing can be considered all of the actions you take to bring your idea from concept to your customer. Marketing is the art of promoting and selling products or services, and also includes the market research associated with it. At Mason, electives in the Marketing MBA include International Marketing, Marketing Decision Systems, Consumer Behavior and Marketing Communications.

The course, Marketing Decision Systems develops skills to plan and implement effective marketing research studies. Topics include research design, data collection, statistical analysis, and use of database systems. The course also offers perspective on how managers can use market data to develop successful product or service strategies. Consumer Behavior examines the behavioral science concepts to understand and predict customer decision making, including demographics, psychographics, attitude formation and change, perception, and learning.

Finally, Marketing Communications, examines all forms of communication and sources of brand or company contacts as potential message channels in building relationships with customers. Focuses on integrated planning process for all communication elements, including consumer and trade advertising, public relations, direct and database marketing, promotions, and sales presentations to achieve synergy in communicating with various constituencies. Marketing can be the tool company’s need in order to bring their product or service to the right level. A specialization in marketing with your MBA degree can offer tools that can benefit any organization where you work.

Real Estate MBA

The real estate industry is growing, and finding business professionals with the advanced skills of an MBA in the real estate industry is often challenging. Real estate alone can simply be defined as the property consisting of land and buildings, but the many facets of the business industry that surrounds that property, offers a wealth of opportunities for professionals with a real estate MBA.

At Mason, electives in real estate include Real Estate Analysis and Valuation, Real Estate Finance, and Real Estate Investment. The course titled, Real Estate Analysis and Valuation, provides an overview of real estate assets, markets, and decisions, emphasizing development of analytical techniques and information required for implementation. In Real Estate Finance, the course examines financing of residential and income-producing real estate from the perspectives of both suppliers and users of funds, focusing on financing alternatives, primary and secondary markets, and the decision implications of available arrangements. Finally, the course titled, Real Estate Investment, develops frameworks for analyzing decisions about investing in real estate assets, focusing on the acquisition and analysis of information required to evaluate potential performance of assets.

With a growing market, an MBA degree with an emphasis in real estate prepares business professionals for a successful career in the very wide industry of real estate.

George Mason’s MBA Program prepares the next generation of business leaders through a rigorous, stimulating business and management curriculum based on a global perspective, industry demand, and leadership preparing graduates with the skills they need to pursue the career they want. Mason’s MBA program is ranked #69 on the “Best Part-time MBA” list by U. S. News & World Report.

Read part 1 on MBA specializations in accounting, financial management, and information systems management.

Read part 2 on MBA specializations in entrepreneurship, leadership, and project management.

Download the complete e-book titled “5 Things You Need in a MBA Program” for a more in-depth look at this topic or register to attend an upcoming Information Session to learn more about Mason’s MBA program.

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Paige Wolf

As director of graduate programs at George Mason's School of Business, my vision is to have a vibrant, collegial community of active learners who develop enduring professional relationships with faculty, staff, and fellow students while pursuing their degrees. Prior to this position, I spent 11 years with the School of Business as an associate professor of management teaching both MBA and undergraduate courses in organizational behavior and human resource management. I have more than 16 years of experience as an internal and external consultant on strategic human resource initiatives including team building, organizational development, competency modelling, performance management, employee selection systems, career planning, employee training and development, leadership assessment, and human resource audits.

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