Learn to Develop and Operate Apartments in the New Experience Economy

Consumers and tenants increasingly prefer goods, services, and places that provide engagement and experiences. Successful real estate developers and managers now incorporate effective place-making, activate common areas and gathering spaces, and program events to differentiate and add value to their properties. Learn about best practices, new ideas, disruption, opportunities and challenges in this ever-changing experience economy.

You are invited to attend the 6th Annual Northern Virginia Apartment Summit: Apartments in an Experience Economy on Thursday, April 24, at Founders Hall at the George Mason University Arlington Campus.  This event is co-hosted by the George Mason Center for Real Estate Entrepreneurship and the Northern Virginia Apartment Association.

To register for the apartment summit, please go HERE. Lunch and a mini-trade show is included with your registration fee.

Guest speakers and presenters include:

“Apartments and the Experience Economy” – Eric Burka, Managing Principal, Streetsense

Eric Burka is a Managing Principal for Streetsense, where he specializes in corporate real estate, multi-family residential, commercial, retail, and hospitality branding and marketing. A third generation Washingtonian with over two decades of industry experience, Eric has an extensive knowledge of real estate and a passion for cohesive marketing strategy and brand management. After graduating with a Bachelor’s degree in Business Management from Arizona State University, Eric spent 12 years at top agencies, where his clientele included a long list of Fortune 500 companies.

“Experiential Disruption: Enhance Customer Loyalty and Elevate Your Brand” – Jamie Gorski, Chief Marketing Officer: The Bozzuto Group and Khushbu Sikaria, Vice President, Innovation & Product Development: The Bozzuto Group
(NAHB 2018 Property Management Company of the Year)

Jamie Gorski is chief marketing officer for The Bozzuto Group. Jamie is an industry visionary who taps her expertise in brand strategy to create initiatives that strengthen brands and increase revenue. At Bozzuto, Jamie provides strategic direction, overseeing all brand, marketing and public relations efforts for Bozzuto’s top-rated development, construction, property management and homebuilding divisions. With more than 30 years of real estate experience, Jamie is well-known for revolutionizing marketing in the industry. She has won numerous awards, including over 35 national honors from The Webby Awards, Multifamily Executive (MFE), National Apartment Association (NAA) and National Association of Home Builders (NAHB).

Khushbu Sikaria is heading a newly-formed organizational area for Bozzuto that will focus on long-term innovation strategy and product development. In her new role, she will work with start-ups, venture capital firms and strategic partners to ensure the company remains at the forefront of the evolving real estate tech environment.
Previously, she oversaw upfront project planning and business development as the Vice President of Advisory Services.

“Grocery Stores and Apartment Performance” – Sandy Paul, Managing Director, National Market Research: Newmark Knight Frank

Alexander (Sandy) Paul serves as senior managing director of national research at Newmark Knight Frank, where he leads a team of more than 70 researchers. Sandy produces NKF’s national conference series, BenchMarks, which highlights the firm’s thought leadership. He is quoted frequently in the Washington Post, Washington Business Journal, and other media outlets for his insights on local and national commercial real estate market conditions.

“Is a Recession Coming and How Can Apartment Companies Prepare?” – Bethany Schneider, Research Manager: Newmark Grubb Knight Frank

Bethany Schneider serves as Research Manager at NGKF, where she is responsible for comprehensive support of research services for the mid-Atlantic region. She was previously senior research analyst with Cassidy Turley (now Cushman & Wakefield).

“Technology-driven Experiences and Technology as Experience: Understanding the Shifting Multifamily Tech Landscape” – Nate Loewentheil, Senior Associate, Camber Creek

Nate Loewentheil is a senior associate and member of the investment team at Camber Creek, the leading venture capital firm focused on real estate technology companies. Camber Creek leverages a limited partner network of real estate owners and operators to invest in companies that are disrupting the built world. Camber’s portfolio includes companies like Rabbet, Latch, Measurabl, Bowery, VTS, Nestio, and WhyHotel. Previously, Nate served in the Obama White House as a Special Assistant to the President on the National Economic Council, where he advised President Obama on urban policy, transportation, and emerging technologies. Nate has also founded numerous successful social enterprises, including Baltimore Homecoming, the Millennial Action Project and the Roosevelt National Network. He is a former Forbes 30 under 30 and a nationally recognized expert on urban development. He graduated cum laude from Yale University and received his JD at Yale Law School. His writing has appeared in The New York Times, The Washington Post, Politico, The Baltimore Sun and Salon.

“A Report on Package Management: The 2018 Package Delivery Survey” – Rick Haughey: Vice President, Industry Technology Initiatives, National Multifamily Housing Council (NMHC)

Rick Haughey Is Vice President, Industry Technology Initiatives of the National Multifamily Housing Council. Prior to joining NMHC, Rick spent many years at the Urban Land Institute, where he was Director of Multifamily Development. Rick also served as Senior Fellow at the National Housing Conference, where he focused on multifamily issues.

Online retail continues to grow. In 2017, Americans spent roughly $453 billion on products ordered on the Internet, accounting for 9 percent of all U.S. retail sales. However, experts expect that growth rate to accelerate more than a third in the next two years, pushing e-commerce sales to 12.4 percent of all retail sales in 2020.

This increase in online shopping results in more package deliveries. Apartment communities invest staff time, resources and space to manage parcels for their residents as residents rate package delivery as very important to them. But increasing package volumes are taxing the status quo.

To better understand how apartment firms are managing the growing demands of packages deliveries, NMHC and Kingsley Associates recently partnered on the 2018 Package Delivery Survey. The new study includes data on package volume, required staff time, delivery policies, practices, and resources from community managers from 29 industry-leading multifamily firms and represents responses from 2,098 properties across 44 states.

To register for the apartment summit, please go HERE. Lunch and a mini-trade show is included with your registration fee.


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