George Mason UniversitySchool of Business

About Us

We believe a better world is everyone’s business and so we both challenge and partner with businesses and other organizations to tackle the complex issues that transcend sectors and borders. With the United Nations’ 17 Global Goals as our North Star, we bring together leaders from every sector, shape business education into a force for positive change, and prepare tomorrow’s leaders to further the common good. ​

About Us Business for a Better World Center


“Society increasingly is turning to the private sector and asking that companies respond to broader societal challenges...Society is demanding that companies, both public and private, serve a social purpose."

—Larry Fink, Founder, Chair and CEO of Blackrock​



Our Vision:

  • Business is a force for good in the world, leading the charge to address the world’s wicked problems.

Our Mission:

  • Educate the next generation of leaders ready to take on the world’s complex challenges
  • Generate knowledge that transforms business “as usual”
  • Convene leaders across sectors to exchange ideas and generate new ways of doing things
  • Effect positive change in the world by actively engaging in action-oriented partnerships with organizations and communities
  • Lead an international movement to reshape business education for the world

Learn more about B4BW as our Co-Executive Director, Lisa M. Gring-Pemble, talks with The Emerald Planet.