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George Mason UniversitySchool of Business

Business For A Better World Center, Generate

We believe that a better world is everyone’s business, and that everyone can contribute to the cause. As a premier research University, knowledge generation is where we excel. But more than just creation, with the help of students and faculty from across the University, we aspire to be a hub of research activity that leads to action and impacts society.

Lunchtime Conversations

We believe that a better world is everyone’s business, and that everyone can contribute to the cause. As a premier research University, knowledge generation is where we excel. But more than just creation, with the help of students and faculty from across the University, we aspire to be a hub of research activity that leads to action and impacts society.

Through our Lunchtime Conversations we engage and connect with the expertise available across the University. These informal sessions are a place to share unique perspectives and knowledge on topics surrounding the intersection of business and sustainability. Ultimately, we see them as vehicles to drive research, curriculum, and policy action at the University.

Hosting three such conversation each semester, for the 2020-2021 academic year we focused on United Nations SDG #10, ‘Reduced Inequalities’ and showcased Mason researchers focused on the many facets of this critical issue. The schedule for academic year 2021-2022 is still being finalized, so check Our Events for the latest!

Studying Honey Bee Health

The honey bee, a naturalized species of pollinator, is responsible for pollinating approximately $15 billion worth of crops annually in the US alone. As humans modify the natural landscape, understanding honey bees’ resource base and what makes their populations healthy is important economically and in terms of food security. If bees don’t thrive, neither do we.

In partnership with Fairfax County and Covanta, HBI has established 24 hives on a former landfill to assess the connections between honey bees and their local environment, specifically with regard to the pollen resources they use and contaminants that they might introduce to and accumulate within their hives.

This work will help us learn whether honey bee hives are sufficiently provisioned throughout the seasons and what sort of plants they rely on. It will also inform the degree to which heavy metal contamination is in their foraging range. This knowledge will help inform action that ensures continued health for this important pollinator species.

Measuring Corporate Contribution to Society

To articulate, define, and measure the stakeholder value being created by our public corporations, B4BW is creating and launching a Stakeholder Value Creation Index.

With an eye toward eventual publication and influencing industry leaders and policy makers, this index will provide a holistic, objective, and relevant set of measures that will assist both our students and faculty in their research and pedagogy. Whether they reside in business or academia, the next generation of change leaders must be able to apply knowledge and data gleaned from across all stakeholders of a business to inform and assess business decisions, corporate governance, and policy making.

Academic Papers and Presentations

B4BW has engaged in a variety of research that advances our mission and vision:

Academic Paper: Gring-Pemble, Lisa and Germán Perilla. 2020. "Sustainable Beekeeping, Community Driven-Development, and Tri-Sector Solutions with Impact" Corporate Governance: The international journal of business in society. Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/CG-01-2020-0019

Academic Paper: Gring-Pemble, Lisa. 2020. “Sustainable Beekeeping as Social Innovation Education,” In Becoming a Changemaker Institution: A guidebook for how your campus can increase its relevance and resilience and lead in a rapidly changing world, Eds. Angie K. Fuessel and Beeta Ansari. Ashoka U.

Paper presentation: Gring-Pemble, Lisa and Anne Magro: “Business for a Better World Center: A Cross-Disciplinary Initiative at George Mason University,” University Global Compact Conference, 24 September 2020.

Conference Presentation: Perilla, Germán: “Leveraging Partnerships for the SDGs,” Ashoka U Exchange, 18 March 2021