Highlights from The Business of Well-Being Week 2021

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The Center for Innovation and Entrepreneurship


The Center for Innovation and Entrepreneurship within the School of Business held The Business of Well-Being Week from April 12-16, 2021. The Business of Well-Being Week is a full week of learning, researching, and celebrating the business of well-being. Events included: 

  • Plant based protein taste test
    Plant-Based Protein Taste Test

    Plant-Based Protein Taste Test: featuring the Dunkin Donuts Beyond Sausage Breakfast Sandwich and the Starbuck’s Impossible Sausage Breakfast Sandwich. Students, Alumni, and the Mason Community who joined us in the grab-n-go breakfast event helped to collect delicious data on taste, smell, and mouthfeel of the featured products.

  • Local Farm Tour: Visiting Whitehall Farms, LLC in Clifton, VA, Mason students gained a better understanding of the challenges and rewards of operating a family-owned sustainable 200+ acre farm in the heart of Fairfax County.
  • The Business of Physical Well-Being with Jimmy Martin, Co-Founder of Brrrn: A unique look into the connected, cool climate fitness niche, the Center spent time with Jimmy, discussing raising funds for his start up and his digital pivot when the Covid-19 pandemic hit. View the full YouTube Video of Zoom session here.
  • Smart People Still Read Books Book Club, Business of Well-Being Edition: Book Club members assembled on Zoom to discuss Dan Buettner's The Blue Zones, sharing their takeaways and goals for living a longer, more fulfilling life. For more information about the Center's Book Club, email ciemason@gmu.edu.
  • Whitehall Farms, LLC in Clifton, VA
    Visiting Whitehall Farms, LLC in Clifton, VA

    The Business of Financial Well-Being with Jason Howell, President of Jason Howell Company: The Center's second featured speaker discussed Sustainable, Responsible, Impact Investing (SRI), his time at Mason, and important financial benchmarks that prospective investors should meet. View the Zoom session on YouTube here.

  • The Business of Well-Being Video Showcase 2021: From a dating app to a tutoring service to an organization focused on the mental well-being of refugees and immigrants, the 2021 Showcase featured Mason student and alumni early-stage ventures as well as established start-ups. View the Showcase playlist here.

Watch highlights from The Business of Well-Being Week 2021: