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George Mason UniversitySchool of Business
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Hoppner, Jessica

Focus:Research Focused Faculty
Academic Unit:Marketing
Positions:Associate Professor, Dean's Scholar
Phone:703-993-1796
Office Location:9900 Main Street, 211 and Enterprise Hall 175
Office Hours:By Appointment
Research Interests:
  • Social Norms, Power, & Inequity
  • Channels of Distribution & Retailing
  • Cross-Cultural Influences & International Marketing
Education:
  • PhD - Marketing, Michigan State University
  • BS - Marketing, Finance, and International Business
Profile:

Jessica Hoppner is an Associate Professor of Marketing and Dean’s Scholar at the George Mason University School of Business. She joined George Mason University in 2010 after receiving her Ph.D. in Marketing from Michigan State University.

Dr. Hoppner's research focuses on examining issues in marketing that have significant implications for both theory and practice. In particular, her research examines the interplay of power, inequity, and social norms for managing inter- and intra- marketing relationship in retailing and channels of distribution.

Her research has appeared in Journal of Marketing Research, Journal of RetailingAcademy of Management Journal, European Journal of MarketingJournal of Business Research, International Marketing Review, and Journal of International Marketing. She has also presented numerous studies at academic conferences around the world. She currently serves as an Associate Editor for the European Journal of Marketing.   

Dr. Hoppner has taught undergraduate and graduate courses in both Marketing Research and Marketing Management (Strategy and Principles). She was the recipient of the Outstanding Teaching in Major Award 2015.

Research and Awards:

Published an article titled, “The Influence of the Structure of Interdependence on the Response to Inequity in Buyer-Supplier Relationships” (coauthored with David Griffith, Hannah Lee, and Tobias Schoenherr) in the Journal of Marketing Research in 2017.

Nominated for the George Mason University Career Services Career Connection Faculty Award which celebrates Mason faculty and staff who have made a positive impact on students' career goals, employment plans or graduate school preparation in 2017.  

Received a Faculty Publication Award from George Mason’s School of Business in 2015 and a Faculty Teaching Award based on Student Evaluations from George Mason’s School of Business in 2015.

Published an article titled, “Looking Back to Move Forward: A Review of the Evolution of Research in International Marketing Channels” (coauthored with David Griffith) in the Journal of Retailing in 2015.

Published an article titled, “Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance” (coauthored with David Griffith and Ryan White) in the Journal of International Marketing in 2015.

Nominated for The Interorganizational SIG's Louis W. Stern Award from the Industrial Organizational Special Interest Group in 2015. The award recognizes an outstanding article published in a widely recognized and highly respected refereed journal that has made a significant contribution to the literature on interorganizational marketing or channels of distribution.

Nominated for a George Mason University Career Connection Faculty Award which celebrates Mason faculty and staff who have made a positive impact on students' career goals, employment plans or graduate school preparation in 2015.

Presented the paper titled, “Does the Implementation of Sales Teams Influence the Turnover Process of Salespeople? An Analysis of Team Players, Lone Wolves, and the Lonely” at the Academy of Marketing Conference in Limerick, Ireland in 2015 (with coauthor David Griffith). The presentation was also published in the conference proceedings.

Published an article titled, “Looking Back to Move Forward: A Review of the Evolution of Reserach in International Marketing Channels” (coauthored with David Griffith) in the Journal of Retailing in 2014.

Presented the paper titled, “The Importance of Being Earnest: The Authenticity of Reciprocity in Marketing Exchange Relationships” at the Academy of Marketing Science World Marketing Congress in Lima, Peru in 2014 (with coauthor Ryan White).

Published an article titled, “The Intertwined Relationships of Power, Justice, and Dependence” (with coauthors David Griffith and ChangeSeob Yao) in the European Journal of Marketing in 2014. 

Had the presentation titled “The Importance of Being Earnest: The Authenticity of Reciprocity in Marketing Exchange Relationships” (with coauthor Ryan White) published in the proceedings from the Academy of Marketing Science World Marketing Congress in 2014. 

Was nominated for a Teaching Award from George Mason’s School of Business in 2014.

Received the Faculty Research Award from George Mason’s School of Business in 2013. 

Presented the paper titled “None of the Glory: An Extended Abstract of the Implications of Customer Attributions of Credit in Successful Co-Productive Service Experiences” (with coauthors)at the Academy of Marketing Science World Marketing Congress in Melbourne, Australia- VIC.

Published an article titled, “Global Marketing Managers: Improving Global Marketing Strategy Through Soft Skill Development” in International Marketing Review in 2013.

Had the presentation titled “Global Marketing Managers: Improving Global Marketing Strategy Through Soft Skill Development” published in the proceedings from the International Marketing Review in 2013 (with coauthor).

Presented the paper titled “Only the Lonely: The Influence of Teams on Salesperson Turnover” at the AMA Winter Educator's Conference in Las Vegas, Nevada (with coauthors).  The presentation was published in the conference proceedings.  

Presented the paper titled “Reciprocity in Interfirm Relationships: A Review and Extension” (with coauthors) at the AMA Summer Educators Conference in Chicago, Illinois.

Presented the paper titled “None of the Glory: An Extended Abstract of the Implications of Customer Attributions of Credit in Successful Co-Productive Service Experiences” at the Academy of Marketing Science World Marketing Congress in Melbourne, Australia- VIC in  2012. (with coauthors Ryan White, Clay Voorhees, Brian Bourdeau). The presentation was also published in the conference proceedings. 

Published an article titled, “Global Marketing Managers: Improving Global Marketing Strategy Through Soft Skill Development” in International Marketing Review in 2013.

Had the presentation titled “Reciprocity in Interfirm Relationships: A Review and Extension” published in the proceedings from the AMA Summer Educators Conference in 2012. (with coauthor David Griffith).

Presented the paper titled “Understanding the Effects of Positive and Negative Supplier Inequity in Buyer-Supplier Relationships” (with coauthors) at the DC Marketing Colloquium in Fairfax, Virginia in 2012.

Awarded the Faculty Research Award from George Mason University School of Business in 2011.

Published an article titled, “The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior” (with coauthors) in the Journal of Marketing Research in 2011.

Presented the paper titled “Are 'Lone Wolves' Really That Bad? An Analysis of Team Players, Lone Wolves, and the Lonely” at the AMA Summer Educators Conference in San Francisco, California in 2011. The presentation was also published in the conference proceedings.

Presented the paper titled “The Role of Reciprocity in Clarifying the Performance Payoff of Relational Behavior” at the DC Marketing Colloquium in Fairfax, Virginia.  

Published an article titled, “Firm-Specific Assets, Multinationality, and Financial Performance: A Meta-Analytic Review and Theoretical Integration” (with coauthors) in the Academy of Management Journal.

Presented the paper titled “Understanding the Complexity of Reciprocity: Social and Economic Consequences of Differing Reciprocity Forms in U.S. and Japanese Channel Relationships” at the Academy of International Business Conference in Nagoya, Japan. The paper was also published in the conference proceedings.