George Mason UniversitySchool of Business
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Josephson, Brett

Focus:Research Focused Faculty
Academic Unit:Marketing
Positions:Associate Dean for Executive Development, Associate Professor
Office Location:Enterprise Hall 248
Office Hours:Monday, Wednesday 10:30am-12:00pm & By appointment
Research Interests:
  • Political marketing
  • Government contracting
  • Business-to-government relationships
  • Lobbying
  • PhD - Marketing, Washington State University
  • MS - Forest Products, University of Idaho
  • BS - Forest Products, University of Idaho

Brett Josephson is an Assistant Professor of Marketing at George Mason University. His research interests focus primarily on the interface between firms and the federal government, both in terms of firms procurement and acquisition efforts (i.e., government contracting) and their management of the regulatory environment (lobbying, PACs, political spending, etc.). His research has appeared in prestigious marketing journals, including the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Marketing Letters, and Customer Needs and Solutions. He also has consulted on multiple projects for the Department of Defense and the Defense Innovation Board around the strategic use of Big Data and Data Analytics. He is an affiliated researcher for the Center of Government Contracting at George Mason University; the Center for Sales and Marketing Strategy at the University of Washington; and the Sales and Marketing Institute. He is also a Principle Researcher for Rotunda Solutions; a data analytics consulting firm specializing in serving federal customers.

Before entering academia, he was the Director of Marketing for LUNARR, INC., a software company in Portland, Oregon. He received his Ph.D. in Marketing from Washington State University (2014) and his Master’s (2010) and Bachelor’s degrees (2007) from the University of Idaho, where he was a 4 year varsity letter winner in Track and Field.

Research and Awards:

Published an article titled, “Interfirm Relational Strategies and Innovation: the Role of Interfirm Relational Traits and Firm Resources” (coauthored with Sean Yim, Jean Johnson, and Sanjay Sisodiya) in Customer Needs and Solutions in 2015.

Published an article titled, “Strategic Marketing Ambidexterity: Antecedents and Financial Consequences” (coauthored with Jean Johnson and Babu Mariadoss) in the Journal of The Academy of Marketing Science in 2016.

Published an article titled, “Service Transition Strategies in Manufacturing: Imiplications for Firm Risk” (coauthored with Jean Johnson, Babu Mariadoss, and John Cullen) in the Journal of Services Research in 2016.

“Political Management, R&D, and Advertising Capital in the Pharmaceutical Industry: A Good Prognosis?” (with Kelly Martin, Gautham Vadakkepatt, and Jean Johnson) in the Journal of Marketing 2018.

“Uncle Sam Rising: Performance Implications of Business-to-Government Relationships”, which was published in 2019 in the Journal of Marketing.

Media Clippings:

November 30, 2018—Washington Technology
Are Performance Drivers Shifting in the GovCon Market?