PhD - Marketing, University of Colorado Boulder
Sharaya M. Jones is an Assistant Professor of Marketing at the School of Business. Sharaya received her PhD in Marketing from the Leeds School of Business at the University of Colorado Boulder, and her bachelor's degree from the Rotman School of Management at the University of Toronto. Her research focuses on questions about how consumer perceptions shape consumer responses. In one stream of research, she examines how perceptions of congruity influence consumer responses such as donation behavior and new product appeal. In a second stream of research, she uncovers how consumers experience and make decisions for shared consumption, which are both heavily influenced by perceptions of group members’ preferences.