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George Mason UniversitySchool of Business

Research

Mason named a top-tier research university once more, Press Announcement, Dec 17, 2018

WBJ logoThese are the M&A deals that Wall Street likes the most, according to new research

Brett Josephson, an Affiliate Faculty member of the Center and Assistant Professor of Marketing for the School of Business, shares interesting research on mergers and acqusitions in government contracting and which M&As offer the most value to the company. “But we actually found the biggest bang for the buck was buying for efficiency, not buying for new access,” said Josephson. It is worth the read. [Carten Cordell, Washington Business Journal, Government & Regulations, January 15, 2020]

Uncle Sam Rising

Brett JosephsonA research article by Brett Josephson, Assistant Professor of Marketing and a Center Affiliated Faculty member, was just published in the Journal of Marketing: "Uncle Sam Rising: Performance Implications of Business-to-Government Relationships." Co-authored with Ju-Yeon Lee, Babu John Mariadoss, and Jean Johnson, the article examines performance implications of B2G relationships.

The article provides numerous contributions to marketing theory and practice by revealing how the unique qualities of B2G exchanges produce specific costs and benefits for the firm Journal of Marketing, Nov 30, 2018 [link]