George Mason UniversitySchool of Business

Woke Washing and Rainbow Capitalism: Business Schools Can Improve Corporate Allyship

September 17 - INSIGHT Into Diversity

Consumers are beginning to see through performative allyship when it comes to businesses displaying Pride flags or selling merchandise—they want to know what these companies are doing to actually help LGBTQ+ communities. Dean Maury Peiperl discusses this further in the October issue of INSIGHT Into Diversity.