Yun Young Hur

George Mason University Costello College of Business Faculty Yun Young Hur
Titles and Organizations

Assistant Professor, Information Systems and Operations Management

Contact Information

Phone: (703) 993-5004
Office Location: Enterprise Hall 107
Office Hours: By Appointment


Dr. Yun Young Hur is an Assistant Professor of Information Systems and Operations Management in the Costello College of Business, George Mason University. Prior to joining George Mason University in 2021, Dr. Hur received her Ph.D. in IT Management from the Scheller College of Business at Georgia Institute of Technology. Her current research interests include topics such as social influence, multichannel management, healthcare IS, crowdfunding, and societal impact of IS.

Research Interests

  • Social Influence
  • Multichannel Management
  • Healthcare IS
  • Crowdfunding
  • Societal Impact of IS


  • Ph.D. –Information Technology Management, Scheller School of Business, Georgia Institute of Technology
  • M.S.– Management Information Systems, Business Administration, Seoul National University 
  • Bachelors – Economics and Communication Studies, University of California- Los Angeles

Research and Awards


  •  Hur, Y., Jin, F., Li, X., Cheng, Y., and Hu, Y. J. (2022). Does Social Influence Change with Other Information Sources? A Large-Scale Randomized Experiment in Medical Crowdfunding. Information Systems Research, Forthcoming


  • Ashton Watson Stalnaker Memorial Award (2021) for Ph.D. Student Excellence, Scheller College of Business at Georgia Institute of Technology
  • First place award at 2019 INFORMS Social Media Analytics Best Student Paper Contest
  • Sandra and Ronald Slaughter Ph.D. Fellowship (2019-2020), Scheller College of Business at Georgia Institute of Technology
  • CIBER Doctoral Research Award (2019-2020), Center for International Business Education and Research at Georgia Institute of Technology
  • National Research Fellowship (2015-2016), Korea Student Aid Foundation