Business Analytics Concentration

The business analytics concentration provides students with expertise that cuts across all business disciplines. In our data-driven world, the cutting-edge knowledge and skills to gather, manage, and interpret data to deliver business insights are vital to organizational success.

As a Mason business analytics concentration student, you will learn:

• Data management and governance
• Data mining techniques
• Econometrics and related statistical techniques
• Enterprise systems and applications
• Data visualization
• Market research analysis
• Software such as Python and Tableau

The business analytics concentration is grounded in an understanding of various business areas, and uses knowledge and skills related to analytic tools to:

• Identify business questions that can be answered by data
• Identify appropriate data to answer those questions
• Evaluate the quality of the data
• Analyze data, form meaningful conclusions, and communicate those conclusions to relevant parties