Business Analytics Concentration
The business analytics concentration provides students with expertise that cuts across all business disciplines. In our data-driven world, the cutting-edge knowledge and skills to gather, manage, and interpret data to deliver business insights are vital to organizational success.
As a Mason business analytics concentration student, you will learn:
- Data management and governance
- Data mining techniques
- Econometrics and related statistical techniques
- Enterprise systems and applications
- Data visualization
- Market research analysis
- Software such as Python and Tableau
The business analytics concentration is grounded in an understanding of various business areas, and uses knowledge and skills related to analytic tools to:
- Identify business questions that can be answered by data
- Identify appropriate data to answer those questions
- Evaluate the quality of the data
- Analyze data, form meaningful conclusions, and communicate those conclusions to relevant parties