Catalog Year 2026-2027 | Sample 4-Year Schedule
BS in Business (Concentration in Marketing)
The 4-year degree plan offers a semester-by-semester roadmap of suggested courses designed to facilitate a 4-year graduation path. While this plan serves as a helpful guide, it is not mandatory to follow it strictly. Students should meet with an academic advisor to ensure they remain on track for a timely degree completion.
First Year – Semester 1 (Fall)
| Courses | Credits | |
|---|---|---|
| ECON 103 Microeconomics | 3 | |
| BUS 103 Professional Skills I | 3 | |
| ENGH 101* (or 100) Composition | 3 (or 4) | |
| Arts* | 3 | |
| General Elective | 3 | |
| (MATH 008 self-paced tutorial if needed) | (0) | |
| Semester Credits: | 15 | |
| Cumulative Credits: | 15 |
First Year – Semester 2 (Spring)
| Courses | Credits | |
|---|---|---|
| MATH 108* Intro Calc: Business App. | 3 | |
| COMM 101* Fund. Of Communication | 3 | |
| BUS 100* Business and Society | 3 | |
| ECON 104 Macroeconomics | 3 | |
| General Elective | 3 | |
| Semester Credits: | 15 | |
| Cumulative Credits: | 30 |
Second Year – Semester 3 (Fall)
| Courses | Credits | |
|---|---|---|
| ACCT 203 Survey of Accounting | 3 | |
| BUS 200* Global Environment of Business | 3 | |
| BUS 210* Business Analytics I | 3 | |
| Non-Laboratory Science* | 3 | |
| Literature* | 3 | |
| Semester Credits: | 15 | |
| Cumulative Credits: | 45 |
Second Year – Semester 4 (Spring)
| Courses | Credits | |
|---|---|---|
| MGMT 303 Principles of Management | 3 | |
| MKTG 303 Principles of Marketing | 3 | |
| BUS 310 Business Analytics II | 3 | |
| HIST 125* Introduction to Global History | 3 | |
| General Elective | 3 | |
| Semester Credits: | 15 | |
| Cumulative Credits: | 60 |
Third Year – Semester 5 (Fall)
| Courses | Credits | |
|---|---|---|
| MKTG 312 Consumer Behavior | 3 | |
| ACCT 303 Accounting for Decision Making | 3 | |
| MIS 303* Management Info Systems | 3 | |
| ENGH 302* (Business section suggested) | 3 | |
| General Elective | 3 | |
| Semester Credits: | 15 | |
| Cumulative Credits: | 75 |
Third Year – Semester 6 (Spring)
| Courses | Credits | |
|---|---|---|
| MKTG 351 Marketing Research | 3 | |
| MKTG Elective | 3 | |
| BULE 303 Legal Environment of Business | 3 | |
| FNAN 303 Financial Management | 3 | |
| General Elective | 3 | |
| Semester Credits: | 15 | |
| Cumulative Credits: | 90 |
Fourth Year – Semester 7 (Fall)
| Courses | Credits | |
|---|---|---|
| MKTG Elective | 3 | |
| MKTG Elective | 3 | |
| BUS 303 Professional Skills II | 3 | |
| OSCM 303 Operations Management | 3 | |
| General Elective | 3 | |
| Semester Credits: | 15 | |
| Cumulative Credits: | 105 |
Fourth Year – Semester 8 (Spring)
| Courses | Credits | |
|---|---|---|
| MKTG 471** Marketing Management | 3 | |
| MKTG Elective | 3 | |
| BUS 498* Business Capstone | 3 | |
| Laboratory Science* | 4 | |
| General Elective | 2 | |
| Semester Credits: | 15 | |
| Cumulative Credits: | 120 |
*See MASON CORE
**Writing Intensive course for the concentration
MKTG Electives
| Course | Course Information |
|---|---|
| MKTG 307 | Federal Government Marketing |
| MKTG 310 | Consultative Selling |
| MKTG 311 | Sales Management |
| MKTG 313 | Advertising and Marketing Communications |
| MKTG 315 | Digital Marketing |
| MKTG 316 | Social Media Marketing Strategy |
| MKTG 332 | Retailing & E-Commerce Management |
| MKTG 333 | Business to Business Marketing |
| MKTG 335 | Strategic Brand Management |
| MKTG 352 | Marketing Analytics: AI, Data, and Models |
| MKTG 353 | New Product Development |
| MKTG 355 | Direct Marketing |
| MKTG 407 | Global Marketing |
| MKTG 415 | GENAI Applications in Marketing |
| MKTG 437 | Fashion Marketing |
| MKTG 450 | Marketing Consulting |
| MKTG 455 | Ethnic & Multicultural Marketing |
| MKTG 462 | Honors Seminar in Marketing |
| MKTG 481 | RS: Marketing in the Nonprofit Sector |
| MKTG 491 | Seminar in Marketing |
| MKTG 499 | Independent Study |
| MKTG 492 | Internship in Marketing |
Costello College of Business Policies
Minimum Grade
-
All Costello College of Business Courses require a minimum grade of C.
-
Finance and Financial Planning and Wealth Management concentrations are required to earn a B- or higher in FNAN 303
Termination Policy
-
Students who do not earn a C or higher in three attempts of College of Business Foundations and Core courses will be terminated from the College of Business. Students terminated from the College of Business are prohibited from enrolling in any College of Business course and will not be eligible to receive a degree from the College of Business. The full termination policy is detailed within the catalog.
*MASON CORE
-
The Mason Core is George Mason’s general education program that builds the foundation for The Mason Graduate. All undergraduates seeking a baccalaureate degree must complete Mason Core requirements.