Costello College of Business News

Amid midterm season, Costello students took a well-deserved break at the Costello Midterm Success Celebration—an event designed to offer relaxation, resources, and, most of all, fun.

A pair of George Mason University marketing professors have unpacked the surprisingly intense and complicated emotional consequences of brand inauthenticity.

Starting in January 2024, Judy L. Redpath, MBA ’84, has deepened her connection with the Costello College of Business at George Mason University. A founding member of the Financial Planning and Wealth Management Advisory Board, she recently joined the Dean’s Advisory Council and established the Judy L. Redpath Finance Endowed Scholarship in early 2024.

Rising rivalry between the U.S. and China is reshaping corporate decisions on sourcing, production, and investment.

In the world of risk management, "What could go wrong?” is a common question. It serves as a starting point for identifying necessary controls and ensuring organizations meet their objectives. There is no perfect answer to this question, and the approach to obtaining answers may vary.

On October 22, the Costello College of Business at George Mason University welcomed students and members of the local business community to its first-ever Artificial Intelligence Symposium, held on the Fairfax Campus.

On the afternoon of Wednesday, October 15, Potter joined Ajay Vinzé, dean of the Costello College of Business at George Mason University, for a candid conversation with students as part of the Costello Conversations series.

Air quality standards do more than reduce pollution for noncompliant counties; they increase the cost of funding public infrastructure like schools, hospitals, and roads.

It’s no surprise that short-selling carries heavy weight on Wall Street. But next to nothing has been known about the agent lenders from whom short-sellers borrow their shares—until now.

Jessica Hoppner, associate professor of marketing at the Donald G. Costello College of Business at George Mason University, has been named a recipient of Academy of Marketing Research Funding for 2025. 

Managers’ attempts to distract investors from bad news have serious implications for market efficiency.

The Costello College of Business at George Mason University is proud to now offer three STEM-designated graduate degrees, with the MS in Accounting (MSA) Program joining the MS in Business Analytics (MSBA) and MS in Finance (MSF) Programs.