Costello College of Business News

On the evening of Thursday, October 29, the Costello College of Business at George Mason University formally celebrated the naming of the Anil and Anupama Sharma Center for Innovation and Entrepreneurship.

Each month, the Greg and Camille Baroni Center for Government Contracting highlights federal acquisition policy signals GovCon practitioners should not miss. This is a practical readout on how policy movement may affect the way agencies buy, how contractors compete, and where acquisition judgment matters.

In our digitally distracted world, carefully crafted marketing messages could easily be drowned out by all the noise. Siddharth Bhattacharya, professor of information systems and operations management at Costello, partnered with a peer-to-peer lending platform to discover which kinds of messages encouraged investors to risk their capital, and which fell flat.

Shaped by acquisition reform, fiscal instability, and numerous other forces, the federal acquisition market is changing at an increasingly rapid pace, making conditions more dynamic and less predictable for contractors, who are being forced to reexamine and evolve their organizational structures, practices, and operating models or risk becoming ineffective. 

When Alicia Herrera was selecting her business concentration at the Costello College of Business at George Mason University, she chose management because it felt broad, giving her more flexibility to explore different career options.

A pair of accounting professors at George Mason University’s Songdo (South Korea) campus discovered that CEOs with formative Korean War memories reacted differently to perceptions of downside risk.

With a lifelong love of baking and dual majors in marketing and business analytics from the Costello College of Business, Musa is tackling small business ownership and her education with a cup of creativity, a dash of determination, and a whole helping of heart.

“It just started with me experiencing a problem in our own household,” says Roxie Alsruhe, BS Finance and Marketing ’09.

The inescapable “negotiator’s dilemma”—i.e., whether to take a competitive or cooperative stance—is less vexing if one remembers that the long-term relationship between the counterparties is often more valuable than the stakes of any one negotiation, says George Mason University management professor Einav Hart.

George Mason University management professor David Lucas finds that the rising generation of entrepreneurs are far more likely to build mission-driven businesses than their over-30 counterparts. But the differences don’t end there.

In 2020, the Greg and Camille Baroni Center for Government Contracting received its naming gift, two years after the government contracting initiative at the Costello College of Business at George Mason University had officially become a center.

Zhechao Yang, assistant professor of information systems and operations management at Costello College of Business at George Mason University, has helped develop a machine learning framework that can sift through the online buzz to identify the social media posts most likely to drive product purchases.