Costello College of Business News

With a lifelong love of baking and dual majors in marketing and business analytics from the Costello College of Business, Musa is tackling small business ownership and her education with a cup of creativity, a dash of determination, and a whole helping of heart.

A pair of accounting professors at George Mason University’s Songdo (South Korea) campus discovered that CEOs with formative Korean War memories reacted differently to perceptions of downside risk.

When Alicia Herrera was selecting her business concentration at the Costello College of Business at George Mason University, she chose management because it felt broad, giving her more flexibility to explore different career options.

“It just started with me experiencing a problem in our own household,” says Roxie Alsruhe, BS Finance and Marketing ’09.

George Mason University management professor David Lucas finds that the rising generation of entrepreneurs are far more likely to build mission-driven businesses than their over-30 counterparts. But the differences don’t end there.

The inescapable “negotiator’s dilemma”—i.e., whether to take a competitive or cooperative stance—is less vexing if one remembers that the long-term relationship between the counterparties is often more valuable than the stakes of any one negotiation, says George Mason University management professor Einav Hart.

George Mason University’s College of Education and Human Development (CEHD) alumni Matt Hayes, BS Sport Management ’15, MBA ’23, and Mark McCracken, BS ’12, work as members of the Washington Commanders team.

A fully student-led team from the Costello College of Business at George Mason University has advanced to the next round of the Financial Planning Challenge, earning a place among the top eight undergraduate teams in the nation.

Zhechao Yang, assistant professor of information systems and operations management at Costello College of Business at George Mason University, has helped develop a machine learning framework that can sift through the online buzz to identify the social media posts most likely to drive product purchases.

SBA’s proposed overhaul of small-business size standards has understandably drawn considerable attention across the government contracting community. For companies approaching an applicable size threshold, the implications can be significant. Higher thresholds could allow some firms to retain small-business status longer while also expanding the number of firms eligible to compete in restricted markets. That could affect access to set-aside opportunities, competitive dynamics, and broader growth and market strategies.